SEO & Usability
Some people are big fans of Matt Damon – I’m a big fan of Matt Bailey.
Matt Bailey is an online marketing industry expert, and yes, I know that means I’ve gotten pretty geeky when my attention is drawn more by SEO/online marketing experts than celebrities. But I’m OK with that because experts like him have helped me to get better results for my clients. What I’ve learned most from Matt is how important usability is to online marketing. It’s easy [...]
I Link, Therefore I Am
Internal linking, or linking from one page of your site to another page of your site, is a great tactic for both SEO and usability.
Internal Linking helps with:
Cross-selling products or accessories
Additional navigation for your visitors
Showing search engines which pages are most important
Helping search engines index deeper pages
So how do you use internal linking to the greatest benefit?
Use your targeted keywords in the anchor text of links. Avoid using “more” or “click here” for all of your links.
Make sure you use [...]
Become THE Resource (Before the Sales Pitch)
The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out in The BuyerSphere Project, B2B purchases are often more irrational than B2C purchases.
Online research is a big part of the B2B buying cycle. Industrial [...]
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