Promoting Webinars with Transcripts

Providing a text version of your podcast or webinar

Webinars and podcasts are common in the business to consumer and b2b sector. Even the industrial marketplace is jumping on board with teaching sessions via the web. While a webinar or podcast is a great asset to your site, they can sometimes get lost on your site, if not promoted properly.

This is where I suggest you turn to an old technique of creating a transcript. Since the search engines can only capably read text, it is best to turn your podcasts and webinars into transcripts if the resources are available. Depending on the length of the session, this might require a bit of work, but it will be well worth it. Having a text version of your webinars and podcasts and posting them on your site will open a gateway for people to find them. Once they see that the text is a transcript they will likely find the original media, listen or watch it. Also, this helps users to uncover that you are a great, modern resource of industrial inowledge. This will likely bring repeat viewers to your latest web or podcast.

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