International SEO
Product Specs: Set Yourself Apart
Many Distributors Selling the Same Products
In the industrial marketplace many distributors sell the same product. When selling those products online, often distributors just use the stock product specifications that are given to them by the parent company. While it is imperative to keep your product information accurate based on the manufacturer’s given content, there is still room to enhance the product specifications. From an SEO standpoint and a usability standpoint, adding extra information to the stock product specs can be very helpful.
Add Your Own Information
For example, when I am researching a company’s industrial product, I often search for information using Google. I jump to and from a few different websites such as the main manufacturer’s website to a few distributor websites. If the information on the manufacturer’s website and the distributor’s website is exactly the same, that adds no value for me, as I’ve already read that information. What I find really helpful as a consumer is when there are extra bullet points with new information such as
”Great for use in high temperature climates” or “Great commercial cleaning machine for educational institutions”
This extra information sticks out to me because it is different than all the other distributors, it is true, and it is valuable, giving me insight into the exact applications of the industrial product. This is a tremendous usability enhancement.
From an SEO perspective, that unique content adds more possible keywords into your content, adding more opportunity to be shown in the search results.
So, as I mentioned, always keep your product specs accurate, that is the number one priority. But also consider elaborating on the content to give users an even richer idea of the best use for the product. If you do this, your search engine traffic should increase as well, due to more keywords being added to your content.
