As online marketing evolves, an understanding of the power of social media to make or break your brand has become indispensible.  As industrial internet marketers, we are often challenged by our clientele to prove the worth or utility of social media as it applies to their company or particular industrial niche. Granted, some products or [...]

While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to [...]

Providing a text version of your podcast or webinar
Webinars and podcasts are common in the business to consumer and b2b sector. Even the industrial marketplace is jumping on board with teaching sessions via the web. While a webinar or podcast is a great asset to your site, they can sometimes get lost on your site, [...]

I was waxing nostalgic over the Christmas and New Year break, thinking about my job and where I am now as an industrial search engine optimization specialist, versus five years ago, when I first started learning SEO and web design.  When I first began exploring SEO, Google Analytics was brand new and Google AdWords was [...]

Learn how to write meaningful content for your industrial website. Use cross linking, targeted writing, and quality information to get your point across.

Many Distributors Selling the Same Products
In the industrial marketplace many distributors sell the same product. When selling those products online, often distributors just use the stock product specifications that are given to them by the parent company. While it is imperative to keep your product information accurate based on the manufacturer’s given content, there is [...]