New Year, New Google Ad Innovations
Google AdWords is, of course, one of the most useful advertising tools any company has available. And, as 2010 draws to a close, Google is preparing a whole slew of new AdWords Ad Innovations to help businesses reach even more customers, quicker, easier, and more directly than ever before in 2011. With all of Google’s new developments, it’s important to know how to use your AdWords account to its full potential.
Google AdWords Call Metrics adds a unique phone number to [...]
Hello, I’m new here. Don’t hold that against me.
Hello everyone, my name is Lee Rostad, and I’m the new copywriter at Ecreativeworks. I’m at the end of my second day, and so far no one has called me N00B yet, so that’s good. I dig writing in all manifestations, so the fact that I’m able to do it as an actual job is pretty great. I write for my job, and I write as a hobby, so it’s a good thing I can type so fast and am [...]
Comments Continue ReadingDon’t Neglect Your Product Pages
Many companies spend countless hours deciding on the designs and content for their ecommerce website’s home page and general category pages. They agonize over which images to use, what keywords to target and what the layout looks like. Those pages are very important, but it’s the often neglected product pages that can have the biggest impact on conversions.
When you have thousands or tens-of-thousands of products, updating product pages can seem overwhelming. You wonder if all that detailed, and sometimes tedious, [...]
Inspiration & Distraction: In the Mood to Write
Last night, I went to see a really bad movie. My friends were appalled I hadn’t seen the movie yet. They kept telling me how amazing it was, so because it was raining and finally in the cheap seats, I went. I learned three things that night: 1) they lied, 2) Twilight fans are scary, and 3) electrical enclosures can actually be interesting.
In the parking lot after the movie, I mentioned that I did NOT understand the appeal of the [...]
Five Signs You’ve Picked the Wrong Keyword
You’ve picked the same word for (almost) every page of your site. It’s very important to understand the importance of mapping specific keywords to specific pages. Pages rank in the search results, not full sites, so choosing keywords for your website “in general” won’t get you results. Instead, choose your keywords for each page based on the information on that page.
Your chosen keyword doesn’t appear anywhere in your page copy. If your page is not about “red widgets,” then that [...]
Comments Continue ReadingBuilding a Website? Do you know your goals?
So you have decided to join the 21st century and build a website for your industrial business. Good for you, now you can join the masses in the online world. Of course there is now going to be a lot of competition and you want your fair share, Right? As you know from starting up your brick and mortar business you need to have a plan and goals. You probably already have a pretty good idea of what your overall [...]
Comments Continue ReadingBinghoo – What It Means for Industrial Websites
Last month, Yahoo announced that the transition to using Bing’s search engine technology for organic search results was complete. We’ve been watching to see what, if any impact this has had on our client websites.
This month, it appears that keyword rankings in Yahoo are now the same, or very close (within a position or two) as Bing’s rankings, which wasn’t the case before the merger. Also, many clients saw big fluctuations for keyword rankings in Bing.
Interestingly, many of [...]
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