To the Industrial Market
By Josie H.
Employees still smile, they’re joking and laughing
Christmas is coming, and people are crafting.
Machinists, technicians, the boss and the staff
all hunker down, machining dowels and shafts.
Yet the workload is waning, the economy is down
sadly, a holiday bonus is hard to be found.
Yet your staff continues with spirit in their hearts,
employees keep [...]

Here in Minnesota, there are many wonders.  Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks.  I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a [...]

There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines.
On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. [...]

It’s becoming all about brand recognition. Customers want to know not only what they are buying, but who it’s coming from. Best Buy is known for their strong standing in the electronic and technological world. Reebok is widely affiliated with their NFL pro-shop line and running shoes. Prozac is generally believed to have elevated depression [...]

Since we discuss and dissect social media and its influence on the industrial marketplace, its fitting that we have our own Facebook page. Ecreativeworks and the Industrial Search Engine Marketing blog can be found on Facebook.
Become a fan and you’ll receive daily updates about industrial marketing, invites to free webinars and great resources for making [...]

Dell is a brand that actively uses Twitter, and their numbers are showing a payoff. They have generated $6.5 million in revenue from Twitter. Dell has 1.5 million followers to their Twitter account @delloutlet
For perspective, Dell generated $60 billion in revenue last year, so $6.5 million is fraction of their total paycheck, but Twitter is [...]