I’ll admit it, I’m an organization junkie. I have color coded spreadsheets for tracking client projects and a pile of folders in Outlook to neatly organize all my emails. And that’s why I’m so excited about the new Lists feature in Twitter.

Twitter Lists let you organize the people you follow into tidy little groups and reduce some of the noise that can make Twitter seem a bit overwhelming. Twitter Lists can be public or private depending on the settings you choose for your list. If you want to learn how to use Twitter Lists, Mashable has a great how-to article.

But how can an industrial or B2B company take advantage of Twitter Lists? Here are a few ideas:

Company or Organization Directories – You can create a List of the people in your company or a list of the different divisions for really large companies.

Industry Experts – Create a List of the most influential leaders in your industry and follow them to keep up with emerging technologies or processes.

News – You can make a List of the top news sources for your industry to keep up with industry trends and changes.

Brands – If you are a distributer of many brands, try making a List of all the different brands you carry to keep up with new products.

News Distribution – If you make it onto other people’s lists, it’s a great way for you to distribute your company news, whitepapers and articles too.

Share This

This entry was posted on Friday, November 6th, 2009 at 3:32 pm and is filed under Industrial B2B Marketing, Social Media & Other Marketing Concepts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.