A list of Don’ts for Email Marketing

Good morning! If you’re working on any email promotions or newsletters for your industrial website, here’s a quick list of Dont’s – so that your emails will be engaging, and never seem like spam.

Don’t:

• Use exclamation points excessively, they seem unnecessarily aggressive.
• Use long subjects. Keep your subjects short, which will help the user decide if the email is worth checking out. If it’s a long subject, users lose interest fast.
• Don’t overdose on words like “free” “special” or “limited offer”. These words are too commonly used, and will just be glossed over. Try shake things up, be original.

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