Google Keeps Up With Bing – New Search Option

With the onslaught of Bing ads on TV, radio and online, people seem to be drawn in by the novelty and shiny new features of Bing. But still Google holds on to its spot as number one search engine. But that does not mean Google is not taking note from what Bing brings to the table. A little dose of healthy competition has Google adding some features of its own. Today, Search Engine Land pointed out that Google has added a “page preview” option to its results. When you search in Bing, a small screen shot appears next to each entry in the results. It’s a nice little feature, reducing some of the click-through mystery when weeding through search results. Google’s page preview option is not automatic like Bing’s. Instead a user must click on the “show options” link under the search bar in order to pull up the search options available. Near the bottom of the list you will see “page preview”

Here’s a screen shot of what searching with this feature looks like in Google.

So whether you’re a Bing enthusiast or not, the introduction of Bing will be helpful for all search engine users because it will keep Google and the rest on their toes, adding new features and trying to outshine each other with the best search experience.

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