Industrial Ecommerce Merchandising with Images
As industrial ecommerce sites see more customers coming their way from the search engines, the need to have high quality, interactive images will increase. B2C sites are already using product zooms, multiple product views, interactive personalization, and other image techniques to increase time spent on site and online conversions.
Industrial customers are already using these features on B2C sites in their personal lives, and are starting to expect the same richness of experience when they are making purchasing decisions for their [...]
Online leads – over the phone
As industrial marketers, it is important to understand that many leads generated from your website will not “show up” in your analytics. The nature of large industrial purchases mean that calling a company directly rather than submitting a form is more comfortable. Few B2B websites and industrial websites generate actual sales online, instead, purchases are made over the phone and even after face-to-face meetings with the company.
The challenge that the purchase behavior in the [...]
A list of Don’ts for Email Marketing
Good morning! If you’re working on any email promotions or newsletters for your industrial website, here’s a quick list of Dont’s – so that your emails will be engaging, and never seem like spam.
Don’t:
Use exclamation points excessively, they seem unnecessarily aggressive.
Use long subjects. Keep your subjects short, which will help the user decide if the email is worth checking out. If it’s a long subject, users lose [...]
Google Keeps Up With Bing – New Search Option
With the onslaught of Bing ads on TV, radio and online, people seem to be drawn in by the novelty and shiny new features of Bing. But still Google holds on to its spot as number one search engine. But that does not mean Google is not taking note from what Bing brings to the table. A little dose of healthy competition has Google adding some features of its own. Today, Search Engine Land pointed out that Google has added [...]
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