Social Marketing: Beginning with Facebook

Welcome, to the all encompassing world of the internet. Today, it seems everyone has a website—small businesses and large corporations, schools and universities, local newspapers and major magazines, industrial manufacturers and their distributors. Charities, sports teams and artists have their own site as well as TV stations, movies, and shows. Not having a website is becoming a rarity in this technologically advanced world. Now, industries are moving into new ways to market themselves. Facebook has over 300 million active members [...]

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Industrial Companies Can Benefit from Online Video

Online video is booming. According to a recent Comscore survey:
81.6 percent of the total U.S. Internet audience viewed online video.
The duration of the average online video was 3.7 minutes.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month.

So what does that mean for industrial companies? Online video gives you another way to reach your audience. Not every visitor to your [...]

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