Industrial Companies Can Benefit from Online Video

Online video is booming. According to a recent Comscore survey:

So what does that mean for industrial companies? Online video gives you another way to reach your audience. Not every visitor to your website will read your cleverly constructed, wonderful website copy. Some internet users are more visually oriented, and would prefer to watch videos rather than read text. And showcasing how complex products or equipment works can be much easier with video than it is with still images or text.

Here are a few ways to incorporate video into your industrial business:

Trust is a big factor for B2B companies. Do you have your company video posted on YouTube or your website? How about a video showcasing the amazing capabilities and facilities of your organization?

Do you have your own company channel on YouTube? Think about posting not only product videos and your company video, but videos of teams you sponsor or events where your employees volunteer.

Do you have industry knowledge your potential customers would find valuable? Video blogs and webinars give you a great way to share your expertise.

Have you had any positive news coverage about your company lately? Why not add the videos to your site as another trust-builder?

Do you have complex products or products that DO something? Product videos can be one of the best ways to convert “lookers” into “buyers” on your site. For example, if you manufacture ergonomic office furniture, use video to show how easy and fast it is to operate your products. And, if you want to get really creative with your product videos, you might even end up with a viral video or two.

Once you have your videos, don’t forget to promote them. Try using Twitter and Facebook, blog posts, links on your website, email signatures, and email newsletters to get the word out. Video gives you the option to cast a wider net with an additional way to reach your target audience, but it won’t do any good if nobody sees it.

Check out our Video Optimization Webinar and Video Optimization Tips.

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