Well, we’re almost all cleared out of the office for the big Holiday weekend. Some of us will be dressing up – among the costumes are Pocahontas, Superwoman and a Ghoul. But before we sign off for a weekend of fright and fun, I thought I’d leave you with a quick SEO tip.
If you want [...]

Google announced some new features in Google Analytics last week. It looks like they are still implementing them across accounts, so not everyone has access yet, but it’s definitely worth taking a look and deciding how you can use them to benefit your website. Get planning now, so once they show up, you [...]

A timely Halloween-themed post by Ryan Deal over at Mashable reveals a bevy of jack-o-lanterns carved in creative social media-themed designs.
Enjoy!
“It’s nearly Halloween again and you know what that means: candy, costumes, and carving pumpkins. This year, social media has taken the world by storm with huge acquisitions, traditional media recognition, and thanks to Twitter, [...]

The article driven communication with your customers and/or clients is important. Blog writing provides your company with a personal touch. You can add information to a blog you wouldn’t necessarily place on your industrial website, e.g. customer testimonials. You can highlight specific products, services or ways to use either through article style writing. Alongside social [...]

Redesigning your industrial website can be a complex process. Do you build it yourself, hire an outside developer or buy an out-of-the-box solution? Will you need a content management system or shopping cart, and if so, who is going to be responsible for keeping the site up to date? It can be quite a [...]

In the past month, thanks to the ever-wonderful Twitter, I have had the opportunity to follow both the Mima Summit and Blog World 2009. The Mima Summit, is an impressive Minnesota-based interactive conference that attracts attendees from all over the U.S. and boasts great keynote speakers. Blog World, I am less familiar with, but judging [...]

There’s another way to look at social media. It’s not just a way to promote your business; it’s a way to promote yourself! Looking for a new job? Use social media. Looking for a way to connect with other professionals to build your personal network? Use social media.
Social media is a fast emerging lifestyle connecting [...]

Justin Briggs of Paramore|Redd recently did a recap of a session at SMX 2009. Specifically in his recap he wrote a few choice bullet points about how people are leveraging YouTube. For the industrial marketplace, I found these methods particularly relevant.
Reasons Businesses are Utilizing YouTube

Focus group – for companies that receive many visitors to their [...]

Halloween is approaching, with ghoulies and goblins waiting impatiently in the shadows for their night to roam free.   Hundreds of happy haunts await you as the scariest day of the year approaches!  Have you bought your costume for the office Halloween party yet?  Perhaps you’ve chosen to be a delicate angel or heroic cowboy.  Or [...]

The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential [...]