Tell Them Why
Well, we’re almost all cleared out of the office for the big Holiday weekend. Some of us will be dressing up – among the costumes are Pocahontas, Superwoman and a Ghoul. But before we sign off for a weekend of fright and fun, I thought I’d leave you with a quick SEO tip.
If you want people to sign up to receive your email blasts or [...]
New Google Analytics Features
Google announced some new features in Google Analytics last week. It looks like they are still implementing them across accounts, so not everyone has access yet, but it’s definitely worth taking a look and deciding how you can use them to benefit your website. Get planning now, so once they show up, you can jump right in and start using them to your advantage.
View the Google Analytics Blog Post about the New Features
The Importance of Business Blogs
The article driven communication with your customers and/or clients is important. Blog writing provides your company with a personal touch. You can add information to a blog you wouldn’t necessarily place on your industrial website, e.g. customer testimonials. You can highlight specific products, services or ways to use either through article style writing. Alongside social media, including Facebook and YouTube, blogging connects you with the public. Readers can comment on products and services you create, building your reputation within the [...]
Comments Continue ReadingDon’t Forget About SEO When Redesigning Your Industrial Website
Redesigning your industrial website can be a complex process. Do you build it yourself, hire an outside developer or buy an out-of-the-box solution? Will you need a content management system or shopping cart, and if so, who is going to be responsible for keeping the site up to date? It can be quite a chore to make sure you get the look and feel you want, revise all the page copy, decide on navigation schemes, AND get it all [...]
Comments Continue ReadingBuzzwords for Content Marketing
In the past month, thanks to the ever-wonderful Twitter, I have had the opportunity to follow both the Mima Summit and Blog World 2009. The Mima Summit, is an impressive Minnesota-based interactive conference that attracts attendees from all over the U.S. and boasts great keynote speakers. Blog World, I am less familiar with, but judging by the top names attending, I know that it is [...]
Reasons To Use Youtube, for B2B and Industrial Sites
Justin Briggs of Paramore|Redd recently did a recap of a session at SMX 2009. Specifically in his recap he wrote a few choice bullet points about how people are leveraging YouTube. For the industrial marketplace, I found these methods particularly relevant.
Reasons Businesses are Utilizing YouTube
Focus group – for companies that receive many visitors to their site daily, and want to roll out [...]
Comments Continue ReadingScary Black Hat SEO Tactics That Can Get You Banned from the Search Engines
Halloween is approaching, with ghoulies and goblins waiting impatiently in the shadows for their night to roam free. Hundreds of happy haunts await you as the scariest day of the year approaches! Have you bought your costume for the office Halloween party yet? Perhaps you’ve chosen to be a delicate angel or heroic cowboy. Or maybe you’ll be a grinning devil or evil pirate? Choosing your identity [...]
Make the most of your Industrial Website’s About Us Pages
The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential customers why buying from you, rather than your competitors, is the best move they can make. You have the opportunity to increase their conversion [...]
Comments Continue Reading
Designed by Ecreativeworks