Setting the Mood: Website Design

We set the mood for so many events in life—whether it’s a date, a business meeting, an interview, or a night in with the family. Imagine you have an interview. Deciding what to wear is important and the clothes you choose can help make or break your career application. You need to set the right mood for your interview. Every interview is important, whether you actually begin a career as a result of it or just have a chance to learn from the experience. You want to show you are professional and competent. You also want to be visually appealing as doing so will ensure the opportunity to at least tell them what you can do for their company. Depending on the position, you can jazz up your outfit with bright accessories or a fun tie. You want to set the mood for the interview the instant you walk through the door.

Creating a website uses the same concept of setting the mood. The initial reaction you want people to have when they visit your site needs to be established. Do you want them to see you as a professional, competent company or are you looking to show your fun side? You can mix the two as long as you find the right balance. Knowing your target audience is essential. How will they feel when on your site? Will they feel you are capable of handling their business based on your efficient overall look and quality content or will they be turned off by a sloppy design, inadequate information and confusing links? As a copywriter for industrial websites, I do a lot of research by exploring other company’s sites. Some look shoddy; haphazardly thrown together as if a company website is not important. They do not make me interested whatsoever in what they can provide for me. Others look downright attractive with great color schemes, pictures, content, and overall design. Today, I was scavenging manufacturers’ sites to build content for an industrial distributor. I needed to find out what made each fabricator stand out that tied into what their distributor had. One site I came across was memorable in that it tied together two concepts: humor and professionalism.

It’s important to determine what you want people to see and think when they visit your company’s website. When choosing a distributor or manufacturer, customers are looking for quality in products—that’s a fact. However, if you look like you don’t care about your outward appearance, which is what your website is for your business, then they might not think you care overly much about your products either. The more informational content on your site, the more knowledgeable you seem to the customer. Pictures are important so that patrons can visualize the products you manufacture. Color schemes and overall design make your site easy on the eyes, creating an agreeable viewing experience.

Remember, you don’t want to turn away potential customers with a boring or sloppy website. Find design and copywriting teams that can set the right mood for your company.

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