Drill Down Into Keyword Data, Determine Reader Engagement
If you’re working on SEO for your industrial website or if you work with an SEO agency, here’s a great tip for really understanding your consumers’ engagement with your content. Content and SEO work together, and sub par content can hinder SEO. You might have your page optimized effectively for a certain set of keywords, but that is just the first step. As with pay per click optimization, with SEO there needs to be an alignment between the content on your landing page and the keywords being optimized for. How do you achieve this alignment, and how do you know if it is working?
One way to determine if your content and SEO keywords are synced up is to drill down within your analytics. An excerpt from this article discusses how to drill down beyond overall keyword performance into individual keyword performance: 5 Tips To Achieve Alignment Between SEO Keyword Strategy & Content
Compare user engagement by keyword
Looking at aggregate data rarely provides actionable insights. Instead, drill down to the keyword level in your web analytics to compare different groups of visitors. How much time are search visitors (who reached your site from the targeted keyword) spending on your page versus those who came from other keywords? Is there a keyword that is bringing down your user engagement stats? Conversely, is there a keyword whose visitors are highly engaged?
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Is there any other articles along this line of thought? I think that getting the content and SEO correct for the keywords is a fine line to walk.
Comment by Choose The Right Keywords — April 5, 2010 @ 9:05 pm