Setting the Mood: Website Design
We set the mood for so many events in life—whether it’s a date, a business meeting, an interview, or a night in with the family. Imagine you have an interview. Deciding what to wear is important and the clothes you choose can help make or break your career application. You need to set the right mood for your interview. Every interview is important, whether you actually begin a career as a result of it or just have a chance to [...]
Comments Continue ReadingDon’t Throw Away Your Internet Marketing Dollars on 404 Errors
You invest a lot into your internet marketing and want to get the most out of every dollar you spend. You devote both time and money to gaining site traffic through search engine optimization, pay per click, social media, blogging, PR, and traditional advertising. Make sure you don’t lose that traffic before they even see your offerings.
404 error pages, those nasty little “page not found” found errors happen when people click on a link to a page [...]
Deep Level Product Info: It’s a big deal
Smashing Magazine recently published a great list of usability factors in website design. One factor that relates to the industrial marketplace particularly is the amount of product information. Content is king, even at the deep level product pages. Many product pages lack sufficient information. This is especially true for ecommerce sites with a large volume of products. But that large volume should be no excuse for scant product content.
“Research shows that poor product information accounts for around 8% of usability [...]
Knowing what Keywords Work for You!
Go to Google and type in blog. You’re looking at around 2.5 billion pages that potentially correspond to your term. Now search for writing blogs; results have decreased to about 78 million. Finally, google copywriting blogs and your results have dropped to just under 2 million page results. As you can see, it is important to be as specific as possible when using a search engine. You could raise a hullabaloo on the amount of junk out there, or you [...]
Comments Continue ReadingBing Search Share Continues to Grow
Nielsen recently released the list of the top 10 search provider in the US. Google, of course, remained at the top of the list with more than 64% of the total searches. Yahoo dropped 4.2% from July.
The big news is Bing, gaining 22.1% over July. Even though Bing only has a little more than 10% of all searches, their strong growth is making the search world take notice. There are also rumors of Bing [...]
Creative writing or technical writing? It doesn’t matter; spell it correctly!
I spent numerous carefree hours freewriting in college. As a creative writing major, the rules didn’t always matter and when revising my random thoughts, I didn’t need to remember them all. I loved the process in creative writing… the freewriting, the casual overstepping of rules and the telling of a good story. I spent many hours paying attention to the world around me—eavesdropping on a stranger’s conversation and people watching in a busy city area. Amazing plot lines and dialogue [...]
Comments Continue ReadingWhat can your competitors teach you?
When was the last time you visited your competition’s websites? Has it been a while? If it has, it’s probably time to go and check them out.
It’s not that want to blatantly copy what they are doing; that won’t make you stand out from the crowd. Rather, you want watch for industry trends and make sure your site provides more reasons to return. Also, if they are outranking you in the search engines, you can look [...]
Drill Down Into Keyword Data, Determine Reader Engagement
If you’re working on SEO for your industrial website or if you work with an SEO agency, here’s a great tip for really understanding your consumers’ engagement with your content. Content and SEO work together, and sub par content can hinder SEO. You might have your page optimized effectively for a certain set of keywords, but that is just the first step. As with pay per click optimization, with SEO there needs to be an alignment between the content on [...]
Comments Continue ReadingHappy Labor Day Weekend
Happy Labor Day from Ecreativeworks. If you’re looking for things to do, try adding some content to your industrial website 
Read our latest post all about copywriting for the industrial web!
Copywriting Tips for the Industrial Web
1. Review all information available previous to writing
2. Take strong notes during any interviews you conduct
3. The more text included in the content, the better!
4. Use 3-4 paragraphs or 12 sentences for each page, if possible, for optimal search results
5. Remember that your content will inform the reader what the page is referring to, but good copywriting will ensure the reader will follow through on a form of action
6. On that note, always include a CALL TO ACTION whether it’s [...]
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