Industrial Website Content Ideas Part 2

My colleague recently posted some great ideas for adding content to your industrial website.  I thought I’d share a few more and keep the discussion going!

• Resources page-  By providing supplemental information about your products and services, you can help your customers learn more about their purchases, figure out how to assemble them if they lost the instructions, find out more about warrantees, etc.  You might offer PDFs of brochures, troubleshooting or assembly instruction guides, or an FAQ page to answer common questions.  All of these are great opportunities to educate AND incorporate keywords to entice the search engines.
• Videos page-  Adding videos to your site is a great idea, but you can take it one step further by carefully optimizing your videos page for the web.  Simply embedding a video into a page isn’t enough to grab a search engine’s attention.  You’ll want to add a paragraph or so of explanatory text, with descriptive information about the video’s content in addition to relevant keywords.  You can also add keywords to the video’s file name for additional search engine friendliness.  Read more about video optimization here.
• Case Studies page-  Case studies are a great way to kill two birds with one stone. First, you get to talk about your capabilities, how you helped a customer in a special way, showcase certain capabilities that your competition can’t match, etc.  Second, with a well-written case study, you can incorporate your best keywords into the content and meta tags of the page, and drive additional traffic to the site.
• News page-  Keep your regular visiors coming for more with regular updates to your news page.  You could incorporate press releases, talk about the latest additions to your machining or product capabilities, the opening of a new company location and more!  Each of these keeps your visitors up to date but are also (you guessed it!) great opportunities for keywords. 

Check back soon for more content development tips for your site!

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