Content is essential for a website to gain visibility in the search engines. You might feel that your site is too small, or too focused to really add much content. However, below are two ideas for adding content to your site that could really drive traffic to your site from long tail search queries.
Biographical Information

Add or elaborate upon the About Us Section to include staff bios. These bios are great places to relevantly insert keywords that will aid in long tail searches. For example “Our CEO John Doe has an impressive and long career in metal stamping, precision machining and sheet metal fabrication.” Adding more information about your company leaders and employees also helps to personalize the website and build trust between your brand and a potential new lead.

Definitions or Glossary

In the industrial and B2B marketplace, there are often complex terms and keywords used. Creating definitions of those terms, and placing them in a glossary or resource section is a great way to add content to your site. Not only will a keyword resource section help to aid in search engine traffic from relevant terms, but it also creates the possibility for organic link building. University websites, and other industry enthusiasts could bookmark your helpful guide which will further aid in your search engine optimization.

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This entry was posted on Friday, July 24th, 2009 at 2:54 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.