Content is essential for a website to gain visibility in the search engines. You might feel that your site is too small, or too focused to really add much content. However, below are two ideas for adding content to your site that could really drive traffic to your site from long tail search queries.
Biographical Information
Add or elaborate upon the About Us Section to include staff bios. These bios are great places to relevantly insert keywords that will aid in long [...]

I recently read an outstanding article by Gord Hotchkiss of Enquiro, a search engine marketing firm. The article explains that high-functioning companies with healthy cultures almost always have SEO success. The reason for this is not because of specific techniques or SEO secrets that these prosperous companies know. Healthy companies achieve SEO success because of their overall attitude towards change and improvement.
Gord states “Working on SEO is like taking your Web site to the doctor: a good SEO consultant will [...]

When working on social marketing for industrial clients and B2B clients, I keep in mind that accounts that need excessive attention (think Twitter) are not feasible for some websites. However, as websites and blogs become increasingly user friendly, allowing for  business owners to log in to the back end and update content themselves, creating fresh new blogs, articles and press releases is much easier. Anything new is worth heralding into the online sphere. Not only is it a good way [...]