Industrial Website Content Ideas
Content is essential for a website to gain visibility in the search engines. You might feel that your site is too small, or too focused to really add much content. However, below are two ideas for adding content to your site that could really drive traffic to your site from long tail search queries.
Biographical Information
Add or elaborate upon the About Us Section to include staff bios. These bios are great places to relevantly insert keywords that will aid in long [...]
Reclaim you Google Rankings with the NOODP Meta Tag
Last month one of my clients lost their ranking for a very important keyword in Google. They had consistently ranked in the top 10 of Google for “welding positioners” for a few years, then out of the blue one day *poof* – they disappeared. I dug a little deeper and found they were still ranked at #28 for an interior page of the site. It was their home page ranking that had disappeared.
I did a search for the company name [...]
Yahoo and Microsoft Close to a Deal?
Talk of the merger has been going on for months, could it finally be happening? Is this good or bad for search? How will it affect Google?
Cnet news reports -
“…several top Microsoft executives are in Silicon Valley to try to finalize a search deal with Yahoo, according to an All Things Digital report late on Thursday.According to the report, the two sides are “down to the short strokes” after years of excruciatingly well publicized on-again, off-again talks. A deal [...]
A Healthy Company Earns High Rankings
I recently read an outstanding article by Gord Hotchkiss of Enquiro, a search engine marketing firm. The article explains that high-functioning companies with healthy cultures almost always have SEO success. The reason for this is not because of specific techniques or SEO secrets that these prosperous companies know. Healthy companies achieve SEO success because of their overall attitude towards change and improvement.
Gord states “Working on SEO is like taking your Web site to the doctor: a good SEO consultant will [...]
Tumblr: Excellent for B2B Social Marketing
When working on social marketing for industrial clients and B2B clients, I keep in mind that accounts that need excessive attention (think Twitter) are not feasible for some websites. However, as websites and blogs become increasingly user friendly, allowing for business owners to log in to the back end and update content themselves, creating fresh new blogs, articles and press releases is much easier. Anything new is worth heralding into the online sphere. Not only is it a good way [...]
Comments Continue ReadingOptimize Your Industrial Website for Bing
Haven’t heard of Bing.com yet? They’ve dedicated over $80 million towards advertising, so chances are, you’ll be hearing more about Bing soon! There is plenty of chatter about whether Bing will be a significant threat to Google or Yahoo and with Bing approaching a 10% marketshare, they are already poised to give Yahoo a run for their money.
With a new search engine on the block, is it time to revise the optimization strategies for your industrial website? What should you and your [...]









