Content is essential for a website to gain visibility in the search engines. You might feel that your site is too small, or too focused to really add much content. However, below are two ideas for adding content to your site that could really drive traffic to your site from long tail search queries.
Biographical Information
Add [...]

Last month one of my clients lost their ranking for a very important keyword in Google.  They had consistently ranked in the top 10 of Google for “welding positioners” for a few years, then out of the blue one day *poof* – they disappeared. I dug a little deeper and found they were still ranked [...]

Talk of the merger has been going on for months, could it finally be happening?  Is this good or bad for search?  How will it affect Google?
Cnet news reports -
“…several top Microsoft executives are in Silicon Valley to try to finalize a search deal with Yahoo, according to an All Things Digital report late [...]

I recently read an outstanding article by Gord Hotchkiss of Enquiro, a search engine marketing firm. The article explains that high-functioning companies with healthy cultures almost always have SEO success. The reason for this is not because of specific techniques or SEO secrets that these prosperous companies know. Healthy companies achieve SEO success because of [...]

When working on social marketing for industrial clients and B2B clients, I keep in mind that accounts that need excessive attention (think Twitter) are not feasible for some websites. However, as websites and blogs become increasingly user friendly, allowing for  business owners to log in to the back end and update content themselves, creating fresh [...]

Haven’t heard of Bing.com yet?  They’ve dedicated over $80 million towards advertising, so chances are, you’ll be hearing more about Bing soon!  There is plenty of chatter about whether Bing will be a significant threat to Google or Yahoo and with Bing approaching a 10% marketshare, they are already poised to give Yahoo a run for [...]