Top Positions in Paid Search may not be the most Profitable
Everyone understands that in organic search the higher you rank for a keyword, the better it is for your company. This isn’t always the case with paid search as many people assume. A new research paper reveals top positions in search query results are not always the most profitable ones for pay per click.
The study found that the most prominent positions on the search engine results page are not always the most profitable ones, despite having higher click-through rates, due [...]
Top 10 keyword searches only refer 20% of traffic to Industrial Sites
Our clients are often under the misconception that their top keywords drive the most amount of traffic to their sites. In fact, the opposite is actually true. The majority of search engine traffic for industrial sites comes from other long tail keywords. Long tail keywords are generally three to five words and are very specific. The graph below illustrates our findings from recent white paper Ecreativeworks published that analyzed 20 industrial websites over a year.
Although they [...]
Build it, and they will come: Link Building Strategy for Industrial Websites
If you’ve done any link building, your approach has probably been this: Google search for industry related directories, submit a free profile, and hope that your link will get picked up. Or you might venture into blogs and forums, post a few comments, all with the intent of getting a back link. Now those strategies are not bad, certainly many SEOs use that method, but sooner or later you will run out of directories or interesting comments to post to [...]
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