Leveraging Distributors for SEO
For many industrial companies, relationships with distributors are very important. You may provide a product that is exclusively resold through distributors. You realize that distributors are highly essential to your bottom line, as they move your product into the hands of your consumers. You might not realize that you can earn valuable SEO benefits from your distributors as well. Here are two ideas for gaining links back to your site, via your distributors.
Press Releases
If your reseller distributes press releases, encourage them to announce that they carry your product. This way, the distributor will be promoting their company, but will be promoting your products as well. Your vendor can provide a link back to your website within the press release.
Website Link
Encourage resellers to place a link to your website on their own site. A banner link would be a great high impact link, but a text link is just as valuable.
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