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Archive for June, 2009

Is Bing (MSN) Driving more Traffic to Industrial Websites?

Monday, June 29th, 2009

Bing replaced Live as MSN’s search technology earlier this month. So far, the new search engine has yet to make much of a dent in the marketshare of it’s biggest competitors Google and Yahoo.  StatCounter reported the following on the 11th of June -
StatCounter analyzed search engine market share two weeks before and after the [...]

Leveraging Distributors for SEO

Friday, June 26th, 2009

For many industrial companies, relationships with distributors are very important. You may provide a product that is exclusively resold through distributors. You realize that distributors are highly essential to your bottom line, as they move your product into the hands of your consumers. You might not realize that you can earn valuable SEO benefits from [...]

Link to Sites in Good Neighborhoods

Friday, June 26th, 2009

The Search Engine Round Table posted about a Q&A they participated in with Matt Cutts. The discussion was about the effectiveness of using of no-follows in the comments in a blog. This was Matt’s response -
Q: Okay, but doesn’t this encourage me to link out less? Should I turn off comments on my blog?
A: I [...]

Benjamin Franklin: Even Our Forefathers Were Blogging!

Monday, June 22nd, 2009

 Inspired by my team member’s post about Eleanor Roosevelt as ‘blogger’, I did some digging and found a great blog post by Dawud Miracle, in which he explores the possibility that Benjamin Franklin was also ”a blogger – without a doubt”.  A prolific writer who printed regular installments of Poor Richard’s Almanack, he was also a satirist, political theorist, [...]

Eleanor Roosevelt, The First Blogger

Friday, June 19th, 2009

Social media, Facebook, Twitter, LinkedIn…You can’t escape these words. They’re in the news, in the papers, and your online experience is drenched in social media. The reason its so popular is because its “new” and evolving so rapidly. But I stumbled across an article that made me realize: social media is not new – it [...]

Fun Tools to Gauge the Usability of Your Industrial Website

Friday, June 19th, 2009

When considering the success of your industrial or commercial website, you should keep in mind that search engine optimization and ‘good looks’ are only part of the picture.  Making sure that your site is not just attractive to the eye and the search engines, but that it is actually usable to your visitors is key [...]

Total U.S. Searches up Over 20% from Last Year!

Wednesday, June 17th, 2009

Nielsen Announced U.S. Search Share Rankings yesterday for May. Total U.S. searches increased over 20% from 7.8 billion in May 2008 to 9.4 billion. Wow. MSN was the only major search engine to lose a share of search, dropping 14.6%.  Can Bing revive MSN?  They’re in the middle of a major media blitz; I’ve had [...]

Going Global: International SEO in 2009

Tuesday, June 16th, 2009

Join us tomorrow for our June Internet Marketing Webinar!
Where: Ecreativeworks WebEx Webinar
Register Now, online!
When: June 17, 2009 | 11:45 a.m. CST
Learn more about International SEO tactics and how to utilize your International audience.
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Landing Page Love

Friday, June 12th, 2009

For those of you managing PPC campaigns, you know the importance of landing page relevance. The content should match the keywords of the ad. For organic traffic being directed to a landing page, this concept is also key, the content on the page should mirror the title and description of the page. There’s nothing more [...]

Down with Directories! Link Building Ideas That Won’t Make You Cry

Friday, June 12th, 2009

For the last couple of weeks, I’ve been down and dirty in the directories on wild link building campaigns for a couple of my clients.  Today, spent and sore, I stopped, raised my hands and head to the sky and cried “NO MORE!”  Now, I know that directory submissions are FAR from the end-all, be-all [...]

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