For many industrial companies, relationships with distributors are very important. You may provide a product that is exclusively resold through distributors. You realize that distributors are highly essential to your bottom line, as they move your product into the hands of your consumers. You might not realize that you can earn valuable SEO benefits from your distributors as well. Here are two ideas for gaining links back to your site, via your distributors.
Press Releases
If your reseller distributes press releases, encourage [...]

 Inspired by my team member’s post about Eleanor Roosevelt as ‘blogger’, I did some digging and found a great blog post by Dawud Miracle, in which he explores the possibility that Benjamin Franklin was also ”a blogger – without a doubt”.  A prolific writer who printed regular installments of Poor Richard’s Almanack, he was also a satirist, political theorist, politician, scientist, inventor, civic activist, statesman, and diplomat. 
With his values and character rooted in morality, community and communication, [...]

Social media, Facebook, Twitter, LinkedIn…You can’t escape these words. They’re in the news, in the papers, and your online experience is drenched in social media. The reason its so popular is because its “new” and evolving so rapidly. But I stumbled across an article that made me realize: social media is not new – it has just found new means of expression.
Eleanor Roosevelt wrote a weekly newspaper column from 1936 to 1962 called “My Day”. The column was [...]

When considering the success of your industrial or commercial website, you should keep in mind that search engine optimization and ‘good looks’ are only part of the picture.  Making sure that your site is not just attractive to the eye and the search engines, but that it is actually usable to your visitors is key to having a well-rounded website that brings in the visitors and conversions you’re looking for.
Usability is serious business, yet there are some interesting tools out [...]

Join us tomorrow for our June Internet Marketing Webinar!
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When: June 17, 2009 | 11:45 a.m. CST
Learn more about International SEO tactics and how to utilize your International audience.

For those of you managing PPC campaigns, you know the importance of landing page relevance. The content should match the keywords of the ad. For organic traffic being directed to a landing page, this concept is also key, the content on the page should mirror the title and description of the page. There’s nothing more frustrating that arriving at a page that was so attractively titled in the search results, you were sure [...]

For the last couple of weeks, I’ve been down and dirty in the directories on wild link building campaigns for a couple of my clients.  Today, spent and sore, I stopped, raised my hands and head to the sky and cried “NO MORE!”  Now, I know that directory submissions are FAR from the end-all, be-all of link building strategies, but in this instance, there were quite a few relevant directories that my clients [...]