New Google Search Options
New Google Search Options – a Move Towards Personalized Search Google introduced some enhanced search options on May 12th. In short these new options allow you to slice and dice your search results in different ways. You can search forums or videos only, change date ranges, and explore your search using a graphical view that can make drilling down through results easier. This short video walks demonstrates the new search options and how to access them -
As an [...]
Comments Continue ReadingBack at it! SEO for the Summer
Brynn here, from the SEO group. We are happy to be back for a short week, and hope you had a great long weekend. Now that Memorial Day has come and gone, it really feels like summer is truly here. It’s time for weekend camping, days in the yard and anything outdoors. Well, that is great for the mind and body, but could be bad for your website. Summer is a time to relax [...]
Be Concise and Improve Usability on your Industrial Site
Jacob Nielsen, usability guru, recently published an article about the importance of writing concise, informative headlines on news websites. You can read the full article here – World’s Best Headlines: BBC News. However, the guidelines for writing good headlines can easily be translated into writing good titles and headers for your industrial website. Let’s take a look at what Jacob outlines as must haves for headlines -
• short (because people don’t read much online);
• rich in information scent, clearly summarizing [...]
SEO, A marathon, not a sprint
Well, today is another themed-post day from me. I am just getting ready to head to Fargo, ND to run a half-marathon. I’ve been training for about 3 months or so. And it has not been easy or fun all of that time. Sometimes my legs feel like lead and it’s a chore to even run 3 miles. But then there are those miraculous days when I actually enjoy myself, I have a spring in my step and 8 miles [...]
Comments Continue ReadingTake Advantage of User-Generated Content Pt 3-Problem Solving Issues with UGC
This is the third part in a three part series exploring the relationship between UGC (user generated content) and SEO, and how you can take advantage of user generated content to potentially boost your search engine rankings. Together, we have explored Customer Reviews, Frequently Asked Questions (FAQs) and now, Problem Solving Issues with UGC. You can read part one here and part two here.
If you have participated in a forum discussion, posted on a blog or message board, or written a [...]
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