Mint on the Pillow Mentality

Yesterday Julie, our Director of Internet Marketing, led an awesome webinar about creating a website that is a resource rather than a sales pitch. She likened a good, resourceful website to a fun playground – one with the slides, swings and teeter totters. Your website should have many things to play around with. Whether you’re just browsing or conducting active analysis of products and services, you should find features that appeal to your specific need.

While I won’t give away all the methods for creating a resourceful website, I will talk about the importance of this idea. Today, a company’s website is almost as important if not equally important to an actual business office. A smart business creates a place for customers to wait, with things to do  like read magazines, books or even browse products. I love the businesses that offer refreshments. My auto dealer offers cookies and coffee while I wait for my oil change. I can even log on to the Internet (as if I don’t get enough of that at work). That pure customer service is extremely effective, because I continue to bring my car to the auto shop for oil changes every three months. All because of the cookies… Well, not just the cookies, it’s the effort and the intention of a company to provide for consumers.

So now that business is conducted so often online how often can you provide your visitors cookies and refreshments? You give them resources on your website. Things to read, things view and anything that will keep them on the page. A few ideas of this include a photo gallery, case studies, testimonials, articles and a glossary. But also think outside the box – consider adding company photos and more casual viewpoints into the industry like recent fun events your company held.

I am calling the “mint on the pillow” mentality because providing your visitors with resources is like discovering a mint on your pillow at a fancy hotel. The mint probably cost 10 cents, but it’s the mark of total customer care.

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