Do you know if your domain name is about to expire?
Your domain is not just a combination of letters. Just like a business at a physical location, your domain has grown roots in that little section of cyberspace. Your customers have it bookmarked. Industrial directories, blogs, and other sites have linked to it and are sending you traffic. The search engines have assigned value to it – link popularity, PageRank, the domains age, and other factors. If you lose it, you’ll also lose valuable traffic and credibility in the search [...]
Comments Continue ReadingHemingway as Web Copywriter?
Happy Monday everyone. Normally I post on social media because it’s the online marketing subject I keep watch over. But my first real love is writing. I was an English major in college, and took the writing track of my college’s curriculum. Lots of poetry and some very interesting literature courses. Most English majors hear that “you can’t do anything with an English major”, I know I did. But as I reflect [...]
Mint on the Pillow Mentality
Yesterday Julie, our Director of Internet Marketing, led an awesome webinar about creating a website that is a resource rather than a sales pitch. She likened a good, resourceful website to a fun playground – one with the slides, swings and teeter totters. Your website should have many things to play around with. Whether you’re just browsing or conducting active analysis of products and services, you should find features that appeal to your specific need.
While I won’t give away all [...]
Easter and SEO: An Analysis
I’ll admit – I am in the Easter spirit. Though I’m in the office – this is still a GOOD Friday. Because I’m doing SEO of course, helping clients rank in the search engines and achieve the results they deserve. I wanted to a festive blog post, and was thinking about Easter eggs, and the lovely tradition of Easter Egg hunts. As I drifted off into memories of scouring [...]
Generate new content for your industrial site through long tail searches
It’s been awhile since I written about creating new content. Since adding compelling, optimized content to your industrial website is crucial for your website’s success; it’s time to visit this topic again.
There are two trends going on that make building content very important. One is that the web keeps getting more competitive every day. It’s becoming harder every day to get a top 10 ranking on Google for the most competitive keywords. The other trend is that people are becoming [...]
Press Releases: Now even better!
Every week it seems there’s some new social media trend or service. But some classic online marketing methods are still very effective. For example, press releases can drive traffic to your website quickly. If you’ve recently attended a tradeshow, launched a new product or had anything interesting or new happen in your business, a press release could announce this activity. Write up an article that is newsworthy and not advertising – make [...]
Take Advantage of User-Generated Content Part 2: Frequently Asked Questions (FAQs)
This is the second part in a three part series exploring the relationship between UGC (user generated content) and SEO, and how you can take advantage of user generated content to potentially boost your search engine rankings. Together, we will explore Customer Reviews, Frequently Asked Questions (FAQs) and Problem Solving Issues with UGC. You can read Part One HERE.
If you have participated in a forum discussion, posted on a blog or message board, or written a review for a product or service, you have created [...]
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