Finally, Semantics! Google Makes Improvements to its Search Results
After six long years, it looks like Google may finally be putting to good use an acquisition they made of the company Applied Semantics. Last week Google announced that it’s made improvements to its search technology, incorporating semantics into their search algorithm. From Google -
Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found [...]
Hitwise Report on Latest Search Trends for February ’09
Hitwise recently reported their latest search engine data for February 2009. Google continues to increase it’s market share just barely over last month, but significantly over a year ago.
Hitwise also reported their findings for search queries. Once again the changes from this month to last aren’t significant, but comparing last year to this year the changes are substantial. As people continue to be more sophisticated in their searching, long tails searches become more prevalent. The best [...]
Keep the Search Engines Interested in your Industrial Website
To achieve maximum visibility for your industrial website, you want to make sure the search engines are indexing every page of your website. You also need them to come back to your site on a regular basis to update the changes you make. You keyword rankings or traffic won’t improve from keyword saturation or new copy until those changes are seen and indexed by the search engines. Here’s a list of ways to get the search engines to index your [...]
Comments Continue ReadingInternet Marketing Webinars are Posted!
In February the Internet Marketing Team at Ecreativeworks started our monthly webinar series. Every month we are presenting a webinar on two different topics related to search engine optimization and Internet marketing techniques in general. The two topics for last month were Local Search Optimization and Video Optimization. The debut webinar went great and the feedback was awesome. We are looking forward to presenting more. Check out the webinars today!
Comments Continue ReadingWhy I’m warming up to LinkedIn
A lot of my posts so far have related to social media: Facebook, Squidoo, Hubpages and now, LinkedIn. I enjoy researching social media and utilizing it in my personal time (nurturing my Facebook addiction, and more recently jumping on the Twitter bandwagon). But, I am a bit of a social media skeptic at times. I’m not one to follow fads in fashion just for the sake of it, and neither do I follow tech trends just because. So I’d like [...]
Comments Continue ReadingMake your Industrial PPC Campaign more Profitable
There are many benefits to Pay Per Click (PPC) marketing, but search engine optimization (SEO) still provides the best return on investment in the long run. That’s why it’s important to develop a strategy for lowering your PPC costs over time as your SEO efforts begin to pay off.
The first way you can lower your PPC costs is to monitor your organic rankings and remove keywords from your PPC campaign that have good visibility. Once a keyword ranks in the [...]
Take Advantage of User-Generated Content Part 1: Customer Reviews
This is the first in a three part series exploring the relationship between UGC (user generated content) and SEO, and how you can take advantage of user generated content to potentially boost your search engine rankings. Together, we will explore Customer Reviews, Frequently Asked Questions (FAQs) and Problem Solving Issues with UGC.
You’ve more than likely participated in a forum discussion, posted on a blog or message board, or written a review for a product or service, and if so, you have created ‘user [...]
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