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Google Eye Tracking Usability Video

Google posted on their blog some of their latest findings on a usability study they did.  They tracked the eye movements of users looking at their search results to learn what would be the best way to display their Universal Search Results. What’s neat about this study is that instead of just showing the traditional static “heat map” picture, Google actually shows a real time video of eye movement.   Check out the video and blog post >

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This entry was posted on Friday, February 6th, 2009 at 4:35 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Google Eye Tracking Usability Video”

  1. Justin Brooke Says:
    February 11th, 2009 at 3:16 am

    Thanks for the link. This can help those who want to know more about the usability study and how this can impact their business.

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