Enhance Your Facebook Fan Page
Facebook fan pages are a great way to jump in on the social networks. You can create a profile for your brand and your employees, customers and friends can become fans of your brand. When you have a new product, an event or any announcement you can use your Facebook fan page to send an alert to all your fans. Beyond the normal features that come with a fan page, there are a variety of applications you can add to [...]
Comments Continue ReadingTarget Visitors who want to Buy using Web Analytics
A great way to improve your website is through studying your web analytics. There are many statistics you can look at, but today I want to focus on one in particular. I’ll use our site as an example. One of the most important applications we sell is product configurators for industrial websites. There are two ways we can sell more of these – get more people who are looking for configurators to the site or get more of those people [...]
Comments Continue ReadingTop 20 Local Search Resources
Local search has surpassed the internet yellow pages (IYPs) for the first time in this past year, with 58% of consumers using local search websites at least once a week. You want to ensure that your site is as ‘local search ready’ as possible, but where do you start?
There is a great deal of quality information out there for you to explore to help you get your site noticed on such powerful local search resources as Google Maps and Yahoo [...]
Using Color To Improve Your Site
A lot of SEO deals with attracting visitors to your site – trying to edge your way into the top search engine so you can earn that coveted click, that brings traffic to your site.
But let’s not forget what happens after you earn that click. A user arrives at your site. What do they see? Specifically, what colors jump off the page? Is it a crisp red, blue and white page, or is it a refreshing green and yellow design? [...]
Updates from Ecreativeworks – Industrial Internet Marketing
Hello Everybody, I know…its been a while since I posted. I’m not going to go back and look at the date…Life at Ecreativeworks has been super busy. In the last few months, we have launched a new website, Ecreative Internet Marketing, added a new account executive to the SEO Team and now have two Google Adwords certified professionals on the team. But that is not all! We are currently setting up our clients with Omniture SiteCatalyst and beginning our monthly [...]
Comments Continue ReadingNew year, new site? Maybe not.
It’s a new year, and your business might be exploring new ways to market. You might even be thinking of building a shiny new site to replace your old site. Your old site might have an outdated look and feel, and it might seem like the best idea to start from scratch. While, for many companies a brand new site is necessary, for many companies, simply revamping the current site is a much better idea. From an SEO standpoint, there [...]
Comments Continue ReadingGoogle Eye Tracking Usability Video
Google posted on their blog some of their latest findings on a usability study they did. They tracked the eye movements of users looking at their search results to learn what would be the best way to display their Universal Search Results. What’s neat about this study is that instead of just showing the traditional static “heat map” picture, Google actually shows a real time video of eye movement. Check out the video and blog post >
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