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Enhancing your Industrial Website for B2B Buyer

In a previous post, I highlighted some topics that were mentioned in a white paper published by Business.com  Today, I’d like to elaborate a little on of those.How B2B search marketing differs from B2C -
“The cost and complexity of business purchases often exceeds that of consumer purchases. Because B2B companies often sell complex, expensive solutions that require the approval of multiple decision makers, the amount of information these decision makers have at their disposal to digest prior to completing a purchase dramatically increases.” You can download a copy here.

Since the buying decision is more complex, your buyer will usually take a long time to make their decision. This means you’ll want to provide as much information as possible to help convince them your solution is the best one for them.  White papers illustrating more efficient ways to run your business, video demonstrations of your newest equipment, all of these things will help set you apart from your competition.

There are many other technologies that Ecreativeworks offers which we can add to your site to enhance your visitors experience and encourage them to buy from you. Our of our most popular with our industrial clients is our configurator. Our configurator is dynamic and user friendly.  It invites users to select criteria while linked and related content is changing in the background to serve them the content they need.

We also offer many other solutions including custom carts, online catalog systems, and more. Contact Ecreativeworks to learn how we can help you help you improve your online sales.

3 Responses to “Enhancing your Industrial Website for B2B Buyer”

  1. Jacob Says:

    The products and services offered by Ecreativeworks looks interesting but for a company that claims it can improve my sales through e-commerce I was dissapointed there was no pricing available on their site.

    http://www.rexxindustrialparts.com

  2. Greg Says:

    Funny, I didn’t realize that ecreativeworks sold sandwiches.

    I’m willing to bet that they service each of their clients differently. And that means unique prices for each, based on the clients needs.

    You want a set price? Go to McDonalds.

    –Greg [not an employee of ecreativeworks]

  3. Jules Says:

    Jacob & Greg,
    Thank you for your feedback. We don’t provide any sort of pricing on our website as each service we offer a client is customized to their needs. We can’t even put a base price, because it can vary! If you are interested in pricing give us a call and start a conversation!

    Thank you for reading and giving us feedback, I will share these with the team!

    Julie, an Ecreativeworks Internet Marketing Specialist. :)

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