Short Bursts of SEO Over Time Can Improve Your Site

As with anything in life, little changes, made consistently can make a big picture impact. For companies that can’t afford a comprehensive interactive marketing service, there is still great opportunity for online success.Here’s some SEO tips that most businesses can implement, with little tech overhead.

Post in an industry related forum a few times a week.

Actively participating in industry forums could help your site in terms of link builing – if you include your site in the signature of your post. In the big picture, posting on a forum helps forum visitors learn your company name and helps your company learn fresh ideas. With enough reading and active participation, you could begin to see trends emerging in your industry almost in real time.

Write and submit an article once a month.

Article writing is a way to add unique content into the internet cosmos, and that unique content leads right back to your company site. If the content is engaging and relevant, you’ll get search engine hits from people truly interested in your topic. The reader will see your name and link in the signature, and voila, you’ve got a new site visitor and potential lead. Plus, as opposed to paid links or ads, an article is a gift that keeps on giving. Once you publish an article it’s on the internet for good. You could continue to earn traffic from one article indefinitely. A once a month commitment to writing an article is worth it, for continuous relevant site traffic.

Improve page usability every few months.

What I mean by “improve page usability” is simply pick a page on your site and take a good look at it. Do all the links work? Could you add some relevant anchor links to other site pages? Is the content clear and well organized? Clean up the page and make it as usable as possible for your visitors. Improving usability could lead to higher volume of quote requests and leads. If your visitors can navigate and understand a page better, they’re more likely to stick around and talk to you. Ideally you want to be constantly checking site usability and content quality. But for busy companies, it’s not always possible. So if you pick a “focus page” every other month or so, you can gradually make your site a usable powerhouse.

So if you feel like SEO is overwhelming and you don’t know where to start, these simple tips could get you started. Once you get the ball rolling and see results, you’ll probably start making more and more time for SEO.

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