In a previous post, I highlighted some topics that were mentioned in a white paper published by Business.com  Today, I’d like to elaborate a little on of those.How B2B search marketing differs from B2C -
“The cost and complexity of business purchases often exceeds that of consumer purchases. Because B2B companies often sell complex, expensive solutions [...]

Optimizing for Google image search
We’ve noticed lately that more and more traffic is coming from Google Image search. This trend is not surprising as web searches get savvier and learn how to search in different ways. Now searchers are making queries within blogs, images, videos and news. So, to stay on top of this trend, [...]

As with anything in life, little changes, made consistently can make a big picture impact. For companies that can’t afford a comprehensive interactive marketing service, there is still great opportunity for online success.Here’s some SEO tips that most businesses can implement, with little tech overhead.
Post in an industry related forum a few times a week.
Actively [...]

In a previous post, I pointed out some great topics that were brought to light in a white paper published by Business.com

“In B2B search marketing, with an often long and complex sales cycle, it’s important to be able to track the impact of paid search campaigns on all sales metrics from site visits to form [...]

In this economy finding free marketing outlets is key, which is why climbing aboard the social media train could be a good idea for your business. Social media like Facebook, Myspace, LinkedIn and Squidoo are great playgrounds for original content, links to  your website and opportunity for search engine rankings. For the industrial marketplace specifically, [...]

Around Christmas time, I talked about how to connect with your visitors and increase sales through video marketing.  Since then, I’ve found some great suggestions on the Search Engine Land website on how to choose what type of video to shoot and wanted to share them with you!
Behind-the-scenes videos
Those of you who have a business [...]

Recently I posted about a whitepaper I found from Business.com that discusses B2B internet marketing. One item I picked out from this article was about optimizing for keywords -

“Most B2B SEO projects start with an existing web site, and many proceed from keyword research to selecting pages to optimize to planning how to work the [...]

We can’t believe it’s already 2009! We are ready to tackle the year. We all make resolutions this time of year, or at least we all have hopes for the year ahead. In terms of SEO, we want to give you the search engine forecast for 2009 and help you make some resolutions to stay [...]