Enhancing your Industrial Website for B2B Buyer
In a previous post, I highlighted some topics that were mentioned in a white paper published by Business.com Today, I’d like to elaborate a little on of those.How B2B search marketing differs from B2C -
“The cost and complexity of business purchases often exceeds that of consumer purchases. Because B2B companies often sell complex, expensive solutions that require the approval of multiple decision makers, the amount of information these decision makers have at their disposal to digest prior to completing a [...]
Image Optimization: An Easy SEO Opportunity
Optimizing for Google image search
We’ve noticed lately that more and more traffic is coming from Google Image search. This trend is not surprising as web searches get savvier and learn how to search in different ways. Now searchers are making queries within blogs, images, videos and news. So, to stay on top of this trend, industrial sites should optimize their images. Increasingly, customers will be searching for new equipment by looking through Google’s image database, so you want your company’s [...]
Tracking your Online Conversions in Industrial Market
In a previous post, I pointed out some great topics that were brought to light in a white paper published by Business.com
“In B2B search marketing, with an often long and complex sales cycle, it’s important to be able to track the impact of paid search campaigns on all sales metrics from site visits to form completions to inbound calls and final sales. Make sure you take the time to clearly describe your key marketing and sales metrics, find or develop [...]
Comments Continue ReadingHow Many Keywords should you Optimize for?
Recently I posted about a whitepaper I found from Business.com that discusses B2B internet marketing. One item I picked out from this article was about optimizing for keywords -
“Most B2B SEO projects start with an existing web site, and many proceed from keyword research to selecting pages to optimize to planning how to work the target keywords into the page. Rather than stuffing pages with keywords, consider optimizing each page for a single keyword and creating more pages with useful [...]
Comments Continue ReadingUniversal Search and Link Building: Resolutions for 2009
We can’t believe it’s already 2009! We are ready to tackle the year. We all make resolutions this time of year, or at least we all have hopes for the year ahead. In terms of SEO, we want to give you the search engine forecast for 2009 and help you make some resolutions to stay ahead of the game. In looking at the search trends, universal search has been growing and we anticipate universal search to become a key consideration [...]
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