A Poem: Dedicated to Your Website
To the Industrial Market
By Josie H.
Employees still smile, they’re joking and laughing
Christmas is coming, and people are crafting.
Machinists, technicians, the boss and the staff
all hunker down, machining dowels and shafts.
Yet the workload is waning, the economy is down
sadly, a holiday bonus is hard to be found.
Yet your staff continues with spirit in their hearts,
employees keep manufacturing production parts.
The workforce keeps toiling, they love what they do.
providing materials and products, quality all the way through.
The boss knows there’s an issue, more [...]
Can Your Industrial Website Run on Ice?
Here in Minnesota, there are many wonders. Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks. I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a piece on the radio about a specialized niche of walking and running shoes that are specially designed to allow you to traverse icy surfaces.
Made with [...]
How Readable is Your Industrial Website?
There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines.
On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. They get frustrated and leave your site to find one that isn’t so confusing.
On the search engine side, the wrong readability level can cause [...]
Hey, We’re on Facebook!
Since we discuss and dissect social media and its influence on the industrial marketplace, its fitting that we have our own Facebook page. Ecreativeworks and the Industrial Search Engine Marketing blog can be found on Facebook.
Become a fan and you’ll receive daily updates about industrial marketing, invites to free webinars and great resources for making your website stand out.
We look forward to sharing our enthusiasm [...]
Twitter can Equal Profit, Just ask Dell
Dell is a brand that actively uses Twitter, and their numbers are showing a payoff. They have generated $6.5 million in revenue from Twitter. Dell has 1.5 million followers to their Twitter account @delloutlet
For perspective, Dell generated $60 billion in revenue last year, so $6.5 million is fraction of their total paycheck, but Twitter is driving revenue nonetheless. I think the money earned is promising, as well as the other number in this news. 1.5 million followers is 1.5 million [...]
Industrial Ecommerce Merchandising with Images
As industrial ecommerce sites see more customers coming their way from the search engines, the need to have high quality, interactive images will increase. B2C sites are already using product zooms, multiple product views, interactive personalization, and other image techniques to increase time spent on site and online conversions.
Industrial customers are already using these features on B2C sites in their personal lives, and are starting to expect the same richness of experience when they are making purchasing decisions for their [...]
Online leads – over the phone
As industrial marketers, it is important to understand that many leads generated from your website will not “show up” in your analytics. The nature of large industrial purchases mean that calling a company directly rather than submitting a form is more comfortable. Few B2B websites and industrial websites generate actual sales online, instead, purchases are made over the phone and even after face-to-face meetings with the company.
The challenge that the purchase behavior in the [...]
A list of Don’ts for Email Marketing
Good morning! If you’re working on any email promotions or newsletters for your industrial website, here’s a quick list of Dont’s – so that your emails will be engaging, and never seem like spam.
Don’t:
Use exclamation points excessively, they seem unnecessarily aggressive.
Use long subjects. Keep your subjects short, which will help the user decide if the email is worth checking out. If it’s a long subject, users lose [...]
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