International SEO
B2B Search Marketing Strategy Guide from Business.com
Business.com recently published an insightful whitepaper based on survey responses from 144 search marketing agencies currently managing B2B client online marketing campaigns. Get a copy of the B2B guide. This guide covers three main topics. I’ve pulled out an interesting point from each. Next month, we’ll explore each topic further.
How B2B search marketing differs from B2C -
“The cost and complexity of business purchases often exceeds that of consumer purchases. Because B2B companies often sell complex, expensive solutions that require the approval of multiple decision makers, the amount of information these decision makers have at their disposal to digest prior to completing a purchase dramatically increases.”
Top 10 tips for optimizing B2B paid search campaigns -
“In B2B search marketing, with an often long and complex sales cycle, it’s important to be able to track the impact of paid search campaigns on all sales metrics from site visits to form completions to inbound calls and final sales. Make sure you take the time to clearly describe your key marketing and sales metrics, find or develop a web metrics solution that can tie your search marketing programs to these metrics, and consistently track each of your campaigns.”
Top 10 tips for B2B search engine optimization (SEO) -
“Most B2B SEO projects start with an existing web site, and many proceed from keyword research to selecting pages to optimize to planning how to work the target keywords into the page. Rather than stuffing pages with keywords, consider optimizing each page for a single keyword and creating more pages with useful content whenever you need to cover more keywords.”
This will be my last post for the year. Thanks for reading the Ecreativeworks Industrial SEO blog and have a safe and happy holiday - see ya in 2009!
December 22nd, 2008 at 3:14 pm
Happy Christmas to all
Internet Marketing is on boom in todays world. For more about internet Marketing please visit www.technowebworld.com
January 5th, 2009 at 1:51 am
I have an industrial website @ www.harkeshrubber.com. I am interested in search engine optimization and website redesigning, if you are interested then please contact me with a quote.
February 5th, 2009 at 5:02 am
True,
B2B selling is far difficult than B2C sales, normally to sell your services or products to company requires a sales team, while in B2C you can sell with one website itself.