Donna Flagg of the Krysalis Group is quoted in the article, ‘For the Love of Sales,’ published in the online magazine “Selling Power”: “Good selling comes down to three things: communication, education, and the ability to affect others.”

One of the most powerful recommendations I can make to an industrial or commercial client is to consider adding videos of their products and capabilities to their websites, in tandem with YouTube and Google Video.  Adding videos implements the goals above quickly and truly maximizes the impact your website can make on potential clients and customers.  Let’s examine each goal individually:

1. Communication

Having a nicely designed website isn’t enough to make you stand out in the industrial marketplace anymore.  If it’s all shine and no substance, you’ll see very little ROI.  Web users nowadays are looking for more than the plain, static website.  Give them what they want with a memorable and engaging media message! 

2. Education
Through the demonstrative power of sight and sound, you show your visitors the benefits and uses of your products, the quality of your services and your commitment to reaching out to them in new and enlivening ways.  A video can take your user above and beyond the plain text on the screen and help them engage with your company on a whole new level.  Videos can be used to explain, demonstrate, and focus visitor attention and ultimately lead to increased conversions.

3. Create an Experience for Your Audience 
A well-made and properly produced video helps your company make a human connection with potential clients and customers.  By being able to view an actual person or process fist-hand, you allow the viewer to gain an important level of understanding.

“Video’s importance transcends the customer experience. It can transform every aspect of an organization, from sales, marketing and communications to investor relations, employee training and education. ” - David Dutch’s MediaPost “Online Video: Redefining How Business Connects With Their Customers“.

Connect with your visitors and increase sales today!

This entry was posted on Friday, December 12th, 2008 at 5:25 pm and is filed under Advanced SEO Concepts, Social Media & Other Marketing Concepts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.