A well-designed industrial website with informative content and visual interest can really set you apart from the competition.  And of course, it goes without saying that you’ll include clear, detailed images of your products either as part of a shopping cart system or simply to demonstrate your capabilities in a photo gallery or throughout the [...]

Last week we discussed how anchor text works and how it can improve your ranking in Google. Today I’ll show ways to increase your link text to your site. There are two ways to increase link text to your website – through internal linking and external linking.
Internal Links
Internal linking is the easiest way to [...]

When discussing SEO page rank can be a confusing term. Page rank does not refer to a page’s position in the Google search results. Instead, page rank is an assessment of a particular web page based on the links that are pointing to your site. Those links can originate from outside sources as well as [...]

Google uses over 100 criteria to determine where to rank a page for a given keyword. Some of those criteria, or factors, are on-site and some are off-site. On-site factors include factors such as saturating your page with keywords in the title tag, copy, and headers. On-site factors cover factors include the age of the [...]

A recent report estimates that the number of small businesses in the US using social marketing will double in the next 12 months.  According to Access Markets International (AMI), 300,000 small businesses are already using social marketing in some form.  That sounds like a lot, but that’s only 5% of the small businesses in the [...]

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There was a time when web users were patient folks who spent plenty of quality time searching for the product or service they needed.  They would explore a website with numerous clicks, dutifully digging through the content to find what they were looking for.
Not so in 2008!  The latest web usability findings show that web [...]