Optimize Your Images & Meet Accessibility Standards with Strong ALT tags!
A well-designed industrial website with informative content and visual interest can really set you apart from the competition. And of course, it goes without saying that you’ll include clear, detailed images of your products either as part of a shopping cart system or simply to demonstrate your capabilities in a photo gallery or throughout the site. The importance of using images to demonstrate your services and capabilities as an industrial or commercial company can’t be emphasized enough. There are some [...]
Comments Continue ReadingGet Higher Rankings in Google using Link Text (Anchor Text) – part two
Last week we discussed how anchor text works and how it can improve your ranking in Google. Today I’ll show ways to increase your link text to your site. There are two ways to increase link text to your website – through internal linking and external linking.
Internal Links
Internal linking is the easiest way to improve your link text because you have complete control it. There are two ways to improve and increase the link in your site. The first [...]
What is Page Rank?
When discussing SEO page rank can be a confusing term. Page rank does not refer to a page’s position in the Google search results. Instead, page rank is an assessment of a particular web page based on the links that are pointing to your site. Those links can originate from outside sources as well as from pages within your website. The reputation of those links contributes to your page rank. For example if you receive a link from a little-known [...]
Comments Continue ReadingGet Higher Rankings in Google using Link Text (Anchor Text) – part one
Google uses over 100 criteria to determine where to rank a page for a given keyword. Some of those criteria, or factors, are on-site and some are off-site. On-site factors include factors such as saturating your page with keywords in the title tag, copy, and headers. On-site factors cover factors include the age of the website, the PageRank, anchor text, and many more.One of the most important off-site factors is anchor text, often called link text. When Page A links [...]
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‘Ruthless’ Web Users Guiding Usability in 2008
There was a time when web users were patient folks who spent plenty of quality time searching for the product or service they needed. They would explore a website with numerous clicks, dutifully digging through the content to find what they were looking for.
Not so in 2008! The latest web usability findings show that web users have become quite savvy and hard-nosed when it comes to looking for services or products via search engines. According to the 2008 report into web [...]
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