The economy’s tough, friends.  But your site and conversions don’t have to stagnate due to lack of funds for internet marketing efforts.  You can take control of your web-based destiny and handle plenty of free and easy internet marketing tactics on your own.  All it takes is a little time and forethought.  You can do it! 

Here are 10 easy ways to increase your web presence and natural search engine rankings and drive traffic to your website:

1.  Submit your site to relevant, search engine friendly directories. An excellent list can be found here.

2.  Write an article.  Writing and submitting your articles to ezines is one of the best and most successful ways to promote your business and website for free!

3.  Start a business blog!  A blog brings traffic and potential customers to your website, while allowing you to communicate and share with your clients and customers in ways that a website can’t do alone.

4.  Offer something FREE on your site.  Whitepapers, quotes, e-books, free sample processing, or software trials are great ways to engage a potential client and encourage them to bookmark the site and return often.

5.  Find quality blogs and forums relating to your business or industry and leave a thoughtful and appropriate comment (with a link back to your site of course).  NO spamming!

6.  Contribute to subject areas related to your industry, processes, etc on Wikipedia.  (For example: metal stamping, cryogenics, laser marking.)

7.  Explore ‘link baiting’!  Add relevant, well-written and informative content to your site with the express purpose of encouraging people to link to your content. 

8.  Create a “lense” for your site on Squidoo.

9.  Do you have really hot content on your site that geeks would love? If so, Slashdot will bring you a ton of traffic.

10.  Upload your product feed to Froogle.

That should get you started!  Good luck, we’ll overcome these tough economic times together!  Do you have any other ideas for marketing your site on the cheap?  Let us know! 

 

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This entry was posted on Friday, October 17th, 2008 at 3:21 pm and is filed under Driving Traffic, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.