According to a story posted in Business Wire today, Internet advertising revenue for the first half of 2008 is up over 15% compared to last year. So far companies have spent well over 11 billion dollars in online advertising this year! 

“The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of ’08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.”

“Due to the unique efficiency and effectiveness of targeted and measurable campaigns, Internet advertising has shown strong growth in the first six months of 2008, compared to the same time period last year. This growth has come in spite of an environment that has put significant pressure on the advertising industry in general.” said David Silverman, partner, Entertainment, Media & Communications Practice, PricewaterhouseCoopers

If you haven’t decided to increase your internet marketing budget for 2009, you may want to – it looks like your competitors are. For the industrial market, you should spread your advertising dollars among search engine optimization, pay per click, social marketing, and industrial directories such as ThomasNet and the Process Register. I recommend focusing much of your budget on search engine optimization since it offers the best ROI.

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This entry was posted on Tuesday, October 7th, 2008 at 3:49 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.