Make it Easy for your Customers to Contact You!
In the industrial market, most websites are focused on lead generation. The ultimate goal for every visitor to your website is for them to send in a Request for quote, a contact form or take some other kind of action on your site. Here are some ways to encourage your visitors to take that action when they come to your site.
Use strong calls to action on every page of your site – Many of your visitors who come [...]
Comments Continue ReadingGoogle Analytics Updates
If you’re using Google Analytics to monitor your website’s traffic, you’ve probably noticed a few changes lately. Google announced some updates to Analytics that will improve how you can view and sort data. (Note: these new features will be rolled out in the coming weeks, so you might not see everything yet.)
• Updated user interface. The new interface isn’t radically different, but some subtle changes in the shading and lines around the boxes make it seem fresh. It’s still a [...]
Rise Above the Rocky Economy! 10 Easy Ways to Increase Site Traffic For Free!
The economy’s tough, friends. But your site and conversions don’t have to stagnate due to lack of funds for internet marketing efforts. You can take control of your web-based destiny and handle plenty of free and easy internet marketing tactics on your own. All it takes is a little time and forethought. You can do it!
Here are 10 easy ways to increase your web presence and natural search engine rankings and drive traffic to your website:
1. Submit your site to relevant, search [...]
How to find Non-Competitive Keywords in the Industrial Marketplace
Part of the art of choosing the best keywords for your site is finding keywords that aren’t too competitive. This higher the competition for a keyword, the harder it is to get top ranking. There are a number of ways you can research a keyword to determine how competitive it is. Open a spreadsheet and list all your keywords down, then across you’re going to record the following for each keyword:
1. Search for your keyword phrase in [...]
New Local Search Figures
Recent new figures on the local search market were released this week by TMP and comScore, and it looks like search engines have finally nudged the yellow and white pages out of first place. Local search directories are sill lagging behind a bit, but they’ve gained in popularity as well.
• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)
30% of people now search for local business online, compared with 26% [...]
Recovering Your Dropped PageRank in Troubled Economic Times
There are dark times afoot. Google PageRank has recently updated and we’ve seen solidly designed and optimized websites with PageRanks of 5 and above drop by one point or more. Some sites that had good rank even dropped to zero! That’s Depression-era ranking, my friends.
So, why the sudden drop in rank? Only Google knows, but here are some steps you can take to safely ride out this PageRank recession and you don’t have to spend a dime on it.
Let’s call this a “Bail Out [...]
Internet advertising shows strong growth in 2008!
According to a story posted in Business Wire today, Internet advertising revenue for the first half of 2008 is up over 15% compared to last year. So far companies have spent well over 11 billion dollars in online advertising this year!
“The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were [...]
Getting Your SEO ROI
I’m sure you’ve probably noticed the economy is taking a tumble (to say the least) at the moment. A lot of individuals and small businesses are carefully watching their accounts and pocket books to ensure that they’re protected in this uncertain economic time. With concerns about the economy left and right, wanting a good return on investment in your SEO is understandably a concern. Here are some tips to ensuring that what you invest in SEO is [...]
Comments Continue ReadingIdeas for Google Multivariate Testing
Last month I wrote about the Google Website Optimizer. I’ve since started testing pages for one industrial client, and I’ll soon begin testing for another. While looking for the best criteria to test for, I came across a great article called “108 Google Multivariate Testing Ideas”. If you plan to do any testing, I encourage you to read it. Here are some of my favorite tips from the article:
Don’t test the small stuff. Test big bold changes. This [...]
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