WWW or Non-WWW, That is the Question
A recent spate of questions in the office from clients on whether or not to use a URL with www in it prompted me to write on this topic. Your website’s address is a critical part, and especially crucial to your SEO. After all, you want people, search engines, and any benefits associated with links to come your way.
But should you use a URL that is www or non-WWW? Is http://www.mysite.com better than http://mysite.com?
Technically, these could be two different websites [...]
Improve click-throughs with the right URL names
I found a study today from MSN that tracks the eye movements of people looking at the search engine results – usability_study.pdf. The study provides some good information on what people are focusing on when they look at a search engine results page after a keyword search. The study tracks time spent on which number they are looking at (ie 1-10) and also what area of the search result they are focusing on (ie title, description, and URL) [...]
Comments Continue ReadingOptimize Your Website’s Images
Images on your website are very important, and they can be another area where good SEO can benefit your visibility. Search engines can search your images as their descriptions (captions, ALT tags, etc), so here’s a refresher on making sure your images are optimized, thanks to the users at the Cre8asite forums:
• Watch your load times! Don’t save your image in a format that is too large. This may adversely affect the load time [...]
Google’s AdWords Improvements
A few weeks ago, Google announced that they would be implementing some changes to AdWords, namely how quality score is calculated and minimum bids being replaced with first page bids. Yesterday, Google said on their AdWords blog that these PPC changes will be rolled out to all AdWords users within in the coming days. Previously, only a select group of advertisers were affected by these changes.
Quality Score has been a static measure of your keyword’s quality. Now, with this new [...]
The B2B Sales Cycle for Industrial Websites
I found a good article today explaining the B2B sales cycle. There are a couple things I’d like touch on from the article. To start with, here’s an illustration showing the B2B sales cycle:
Picture courtesy of Corporate Website Marketing
“Search Engine Marketing, as a part of Corporate Website Marketing, should play a major role because it helps potential customers research possible solutions and helps ‘get on their short list’ of possible vendors.” [...]
Comments Continue ReadingReduce your Spam with a CAPTCHA
Do you get spam from your contact us, request a quote, or other forms from your industrial website? If so, you may want to consider adding a CAPTCHA to your forms. A CAPTCHA will eliminate or greatly reduce the amount of spam you receive.
You most likely have used one yourself when you’ve submitted forms on other websites. A CAPTCHA is the validation code you asked to enter at the end of a form right before you hit submit. Here’s [...]
Google Updates
Google has released a few pretty interesting things this week.
The first is their browser, Chrome. Although it might never end up dominating the browser market, it does have some unique features that set it apart from IE and Firefox.
• Each tab is sandboxed. This means that web applications running in one tab do not hurt the performance of any other tabs/websites you have open. This is especially useful if one of your web applications crashes or freezes. You only lose [...]
Google Website Optimizer – Improve your Conversions
Google introduced Website Optimizer as a way to test landing pages for those using AdWords and more recently, as a way to test pages through organic search. It looks like a great way to test how well pages convert so I’ve decided to start with a few clients and see how well it works. Once I have some results, I’ll post back and let you know what I’ve learned. For now, here is an overview of how Website Optimizer works [...]
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