A recent spate of questions in the office from clients on whether or not to use a URL with www in it prompted me to write on this topic.  Your website’s address is a critical part, and especially crucial to your SEO.  After all, you want people, search engines, and any benefits associated with links [...]

I found a study today from MSN that tracks the eye movements of people looking at the search engine results – usability_study.pdf. The study provides some good information on what people are focusing on when they look at a search engine results page after a keyword search. The study tracks time spent on [...]

Images on your website are very important, and they can be another area where good SEO can benefit your visibility. Search engines can search your images as their descriptions (captions, ALT tags, etc), so here’s a refresher on making sure your images are optimized, thanks to the users at the Cre8asite forums:
• [...]

A few weeks ago, Google announced that they would be implementing some changes to AdWords, namely how quality score is calculated and minimum bids being replaced with first page bids.  Yesterday, Google said on their  AdWords blog that these PPC changes will be rolled out to all AdWords users within in the coming days.  Previously, [...]

I found a good article today explaining the B2B sales cycle. There are a couple things I’d like touch on from the article. To start with, here’s an illustration showing the B2B sales cycle:

Picture courtesy of Corporate Website Marketing

“Search Engine Marketing, as a part of Corporate Website Marketing, should play a major [...]

Do you get spam from your contact us, request a quote, or other forms from your industrial website? If so, you may want to consider adding a CAPTCHA to your forms. A CAPTCHA will eliminate or greatly reduce the amount of spam you receive.
You most likely have used one yourself when you’ve submitted forms [...]

Google has released a few pretty interesting things this week.
The first is their browser, Chrome.  Although it might never end up dominating the browser market, it does have some unique features that set it apart from IE and Firefox.
•    Each tab is sandboxed.  This means that web applications running in one tab do not hurt [...]

Google introduced Website Optimizer as a way to test landing pages for those using AdWords and more recently, as a way to test pages through organic search. It looks like a great way to test how well pages convert so I’ve decided to start with a few clients and see how well it works.  Once [...]