Tracy’s post the other day on cross linking keywords inspired me to write this post on calls to action. The go hand in hand with cross linking, but instead of highlighting the importance of a keyword, they encourage your website’s visitors to complete an action, whether it’s requesting contact information or reading an FAQ to learn more. Calls to action can help you move and direct your websites visitors through the site. Links in these statements help you emphasize what pages are important, whether they’re cross linked keywords or a link to the RFQ and facilities lists pages.

To show you how many clicks calls to actions can receive, here are some examples:

“To begin your industrial website’s redesign, contact Ecreativeworks to request a quote today.”

As you can see, the “contact Ecreativeworks” link got 14% of the clicks on that particular page. That’s a lot of clicks! That first sentence has a lot of action in it. The visitor is told how they can begin a website redesign and encouraged to begin that process.

“Be sure to check out the basics, like wire and cable.”

11% and 10% of visitors clicked on simple terms like “wire” and “cable,” respectively. A simple reminder or encouragement to “check out the basics” obviously goes a long way. Anticipating a visitor’s needs, such as wire and cable in addition to specialty products, is an important aspect of a good call to action.
Again, good calls to action can help you cross link and direct your traffic flow, encouraging conversions and helping you share your information and expertise. What are some good calls to action you’ve written or seen lately?

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This entry was posted on Thursday, August 7th, 2008 at 12:30 pm and is filed under General, Industrial SEO, Usability & Conversions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.