Can you Improve your Rankings through Outgoing Links?
We spend so much time trying to get people to link to our site, it’s easy to forget about linking out to other sites. However, outgoing links on your site may be able to help your search engine rankings.
Google gives preference to sites they consider an authority on subjects. One way they determine if a site is an authority is by outgoing links. If Google sees a site linking out to many related sites, they see that site [...]
Search Engine News Round Up
Here’s a roundup of the goings on in the search engine world:
• Mobile phone companies and providers are beginning to make search agreements. Yahoo! and Nokia have signed an agreement to bring the oneSearch Yahoo! application to Nokia devices. This provides one touch access to Yahoo! Search from Nokia devices in Europe, Asia, and North and South America.
Verizon and Google are close to an agreement that makes Google the default search engine for mobile [...]
How Important is to Rank #1?
A few weeks ago I was going over a keyword ranking report with a client. One of his most important keywords, used welding positioner, was ranked #9 in Google. He asked me “how many people are actually clicking on the #9 search result?” I didn’t have an answer for him, but I thought it was a great question. After some research, I came across some data taken from AOL on their click results.
Want a Sticky Website? Here’s How!
Putting strong effort into optimizing your site for search engines is commendable and certainly helps visitors find you and your products and services. But, what will they find when they get to your site? The SEO may be professional, but your visitors are looking for more than a pretty title tag!
Here are a few tips on how to make sure your site is ‘sticky’ and convinces visitors to stay put:
Header Tags: Not Just for SEO Anymore-Careful use of H tags (headers) [...]
The Future of the Internet?
In a post the other day at the International Industrial SEO blog, I mentioned that in South Korea, home internet connection speeds of 20mbps are the norm, and 100mbps is possible in newer developments. When watching the Olympics last night, I saw a commercial for a new fiber optic internet service, finally bringing speeds of up to 20mpbs to homes in the US. Of course, this isn’t available in all areas yet, but it might be part of a new [...]
Comments Continue ReadingOver 70% of searches are made from Google
Google reached its highest market share yet last, accounting for 70.77 percent of all U.S. searches last month. Yahoo came in second with 18.65%, followed by MSN with 5.36% according to HitWise.
If you follow your website’s sites analytics, this will come as no surprise. I’ve seen more and more sites getting over 70% of the search engine traffic from Google. It’s clear Google is going to continue to dominate the search engine market for [...]
Comments Continue ReadingFifteen Top Corporate & Business Blogs
As a follow up to the post ‘Business Blogs-Who Needs ‘Em Anyway?’, I thought I would post a link to another blog with a great list of the top corporate and business blogs.
Enjoy!
15 Companies That Really Get Corporate Blogging
Quick Site Audit! Is Your Site Search Engine Friendly?
We’ve all been to the bank and have seen the promotional banners exclaiming: “Let us make your money work for you!” Your website should be working for you, too! A well-designed industrial website with great organic ranking is a real money-maker. RFQs will tumble into your inbox and you’ll receive plenty of conversions on your contact forms, too.
But how do you know if your site is meeting it’s potential or is a real money-pit?
Here’s [...]
Optimize Your Industrial Site for Universal Search!
It used to be that a well-designed site (or even a badly designed one!), a healthy dose of thoughtful and ethical site optimization and well-placed backlinks used to be sufficient for top placement in the SERPs (search engine result pages). With the advent of Universal Search in mid-2007, businesses have been challenged to keep their websites performing well in the search engines.
To explain, search engine results used to be made up of comparisons of websites’ pages to each other, with those [...]
Calls to Action
Tracy’s post the other day on cross linking keywords inspired me to write this post on calls to action. The go hand in hand with cross linking, but instead of highlighting the importance of a keyword, they encourage your website’s visitors to complete an action, whether it’s requesting contact information or reading an FAQ to learn more. Calls to action can help you move and direct your websites visitors through the site. Links in these statements help [...]
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