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Archive for July, 2008

Short and Sweet Titles and Metas

Wednesday, July 30th, 2008

The importance of good title tags for your website can’t be overstated. The title tags are what people see in the search results. A good title tag should be well written and draw the searcher towards your website. The same goes with your meta descriptions. They’re often (but not always) used […]

Keyword density: How many keywords are too much?

Wednesday, July 23rd, 2008

We focus on keyword saturation a lot within our SEO team. However, we never actually measure the keyword density of any page. So how much saturation is too much? Is there a magic number for keyword density?
Our general consensus is this – saturate the keyword as much as possible without compromising usability. […]

Industrial Search Engine Marketing Q&A

Monday, July 21st, 2008

Hi! Thank you for taking the time to read our blog. We appreciate the visit and the feedback you leave on our posts. This week we are going to focus on YOU. What do you want to learn more about Industrial Search Engine Optimization, Search Engine Marketing or other areas of Internet Marketing for the […]

Business Blogs–Who Needs ‘Em, Anyway?

Friday, July 18th, 2008

There’s a lot of hoopla about business blogs nowadays. Professional SEOs are extolling the virtues of using social media marketing to advance your business presence on ther web and social media optimization is now one of the most important aspects of leveraging universal search to boost your rankings. But does your industrial business really need […]

Authority and Content in Google

Thursday, July 17th, 2008

Some recent discussions in the office have turned towards identifying factors that are keeping some clients’ websites out of the first page of Google’s rankings. The pages may be saturated and optimized for the appropriate term, but something is still preventing that top 10 listing. A couple factors that may be influencing this are authority […]

Link Building for the Industrial Marketplace – it’s a Whole New Game

Tuesday, July 15th, 2008

Link building has always been the most challenging part of SEO for me. It seems like every time I gather a nice set of free sites to submit to, two weeks later they are charging fees. If you have a five figure budget, building links is easy. Unfortunately, most companies in the industrial market […]

State of the Search Engines

Thursday, July 10th, 2008

There’s been a lot of activity in the world of search engines lately. We thought we’d take the opportunity to bring you up to speed on what’s been going on and where they might be headed.

Ask In March, Ask announced that they are going to shift the focus of their business to better serve […]

Successful Industrial Site in 12 Months with Google Alone

Monday, July 7th, 2008

Over six years ago Brett Tabke wrote a post called Successful Site in 12 Months with Google Alone in his wildly popular forum dedicated to search engine optimization and webmasters. His post has been referenced time and time again throughout the SEO community as a foundation to building a successful website.
Even though Google’s […]

Four Ways to Add Fireworks to Your Search Engine Traffic!

Wednesday, July 2nd, 2008

In honor of the 4th of July, here are four ways to improve the search engine traffic to your website.

Sitemap – Before your pages can rank for a keyword they must be found! A sitemap on your site will help all the search engines. An XML sitemap submitted to Google will improve your chances with […]

Link Building Abroad

Tuesday, July 1st, 2008

If you’ve done an SEO program for your website, you discovered the importance of link building. Link building is also an essential part of establishing your SEO program for your international sites. If you’ve only just begun thinking about an international presence, make sure to include link building as part of your overall […]

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