Short and Sweet Titles and Metas
The importance of good title tags for your website can’t be overstated. The title tags are what people see in the search results. A good title tag should be well written and draw the searcher towards your website. The same goes with your meta descriptions. They’re often (but not always) used as the ‘blurb’ that appears for your page in the search results. Good metas describe who you are, promote your products and services, and [...]
Comments Continue ReadingKeyword density: How many keywords are too much?
We focus on keyword saturation a lot within our SEO team. However, we never actually measure the keyword density of any page. So how much saturation is too much? Is there a magic number for keyword density?
Our general consensus is this – saturate the keyword as much as possible without compromising usability. In other words, we try not to over saturate to the point where the copy becomes monotonous. I’m going to go check five [...]
Industrial Search Engine Marketing Q&A
Hi! Thank you for taking the time to read our blog. We appreciate the visit and the feedback you leave on our posts. This week we are going to focus on YOU. What do you want to learn more about Industrial Search Engine Optimization, Search Engine Marketing or other areas of Internet Marketing for the Industrial Market? What questions are you looking for, but can’t find the answer?
Leave your comments, questions or reviews here – we want to improve our [...]
Authority and Content in Google
Some recent discussions in the office have turned towards identifying factors that are keeping some clients’ websites out of the first page of Google’s rankings. The pages may be saturated and optimized for the appropriate term, but something is still preventing that top 10 listing. A couple factors that may be influencing this are authority and content.
Google loves information, and it particularly loves information coming from so-called ‘authority sites.’ These are ones like Wikipedia, industry associations, educational domains, and non-profit [...]
Link Building for the Industrial Marketplace – it’s a Whole New Game
Link building has always been the most challenging part of SEO for me. It seems like every time I gather a nice set of free sites to submit to, two weeks later they are charging fees. If you have a five figure budget, building links is easy. Unfortunately, most companies in the industrial market place aren’t that lucky. So what is the most effective way to build free links today?
Social Bookmarking
Social bookmarking is a great way to build [...]
State of the Search Engines
There’s been a lot of activity in the world of search engines lately. We thought we’d take the opportunity to bring you up to speed on what’s been going on and where they might be headed.
Ask In March, Ask announced that they are going to shift the focus of their business to better serve their core audience: women over 30, particularly in the Midwest and South East parts of the US. Ask argues that this shift will better [...]
Comments Continue ReadingSuccessful Industrial Site in 12 Months with Google Alone
Over six years ago Brett Tabke wrote a post called Successful Site in 12 Months with Google Alone in his wildly popular forum dedicated to search engine optimization and webmasters. His post has been referenced time and time again throughout the SEO community as a foundation to building a successful website.
Even though Google’s algorithm has gone through many changes over the years, this step by step guide is still as helpful today in 2008. Although this guide [...]
Four Ways to Add Fireworks to Your Search Engine Traffic!
In honor of the 4th of July, here are four ways to improve the search engine traffic to your website.
Sitemap – Before your pages can rank for a keyword they must be found! A sitemap on your site will help all the search engines. An XML sitemap submitted to Google will improve your chances with Google even more. A customized XML sitemap will help you even more. This recent post explains more about sitemaps and their [...]
Comments Continue ReadingLink Building Abroad
If you’ve done an SEO program for your website, you discovered the importance of link building. Link building is also an essential part of establishing your SEO program for your international sites. If you’ve only just begun thinking about an international presence, make sure to include link building as part of your overall plan.
Here are some reminders of what to think about when beginning your international link building campaign.
Local Directories Submit your website to directories based in other [...]
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