Local and Mobile Search Breaking SEO Barriers in 2008
In 2008, the era of stationary desktop searches and internet exploration is transforming into a movement of making web queries on-the-go, with mobile search contributing significantly to search engine traffic. Major advances in mobile device technology and the advent of the iPhone and other web-integrated mobile phones have freed us from our homes and offices. We, as web users, are moving within an increasingly interconnected webspace.
Here are some mobile use statistics, for a bit of perspective:
- 2.7 billion mobile phones shipped in ‘07.
- USA has reached 75% penetration for mobile phones
- The Western European average per capita penetration for mobile phones is already 110%
- In total over 750 million people access internet content via a mobile phone today!
SEO has become a juggernaut of internet marketing strategy and a legitimate discipline. You can harness this power to position and advertise yourself and your business to increase your placement in local searches and bring mobile web users right to your doorstep!
On the ‘Net, On the Go!
Mobile search is quickly becoming ubiquitous. If you shop for a car today, you’ll see that a Global Positioning System is either standard or a popular option. Car commercials feature a GPS as a way to find what you need by simply speaking your query aloud, whether it’s finding your way to a business meeting or locating a nail salon. The latest model Samsung Soul mobile phone incorporates a one touch button that links to Google, allowing the user direct access to the number one search engine in their car, on a plane, or anywhere at all.
Give Your Customers a Map!
By integrating local search SEO strategies into your website, you have the ability to offer your customers accurate, real-time mobile search results. Recent statistics show that 30 percent of search engine queries contain a zip code, city name, or state. By taking into account regional demographics and the increasing use of mobile devices, you can significantly boost your presence in local search engine searches and provide a potential customer a map to your services.
As digital information becomes more accessible to a wider array of mobile devices, your advertising reach will expand accordingly. Don’t let the mobile media phenomenon leave you behind. Incorporate local search principles into your website and give your business a boost by providing mobile web users the real-time information they need!