Explore the SEO Benefits of Customized Dynamic XML Sitemaps!
The subject of sitemaps comes up often in my monthly meetings with SEO clients, and since Google has recently changed it’s requirements of XML sitemaps, I thought I’d talk a little bit about the importance of XML sitemaps and what you can do ensure that you are using your sitemap to its full potential!
What is an XML Sitemap?
An XML sitemap is a step above the basic HTML sitemap that is generally included in a well-designed website. What is the difference? [...]
Creative Ways to Drive New Traffic to Your Industrial Website
Are you looking for new ways to drive traffic to your website? Here is a compiled list of some of the ideas we have discussed in previous posts:
Submit videos to YouTube: this will attract those visitors that respond well to video presentations. Google is also integrating YouTube videos in their Universal Search, so your videos and website can be returned in the same search results.
Use Articles to Drive Traffic: write an article that is targeted to your audience, but is [...]
How to Use Keywords in your Navigation
Now that your basic navigation structure it set, it’s time to optimize the navigation for the search engines. Whenever you can, use keywords in your navigation. This will help improve your rankings, especially Google. Here are two examples of how to improve your navigation.
Let’s say you offer different sizes of metal stamping service. You could do your navigation like this -
Small Stamping
Medium Stamping
Large Stamping
This would help you rank for small stamping, medium stamping, and large stamping. However, [...]
Comments Continue ReadingInternational SEO: A Quick Start
Thinking of targeting the international market? There’s a bit more you need to do than simply translating your pages to ensure that your site ranks well in foreign search engines. We’ve compiled a quick guide to getting started with international SEO.
• Have your site professionally translated. It may be great that your neighbor’s kid studied Spanish or German in high school and still remembers most of it, but that won’t cut it for translating [...]
Local and Mobile Search Breaking SEO Barriers in 2008
In 2008, the era of stationary desktop searches and internet exploration is transforming into a movement of making web queries on-the-go, with mobile search contributing significantly to search engine traffic. Major advances in mobile device technology and the advent of the iPhone and other web-integrated mobile phones have freed us from our homes and offices. We, as web users, are moving within an increasingly interconnected webspace.
Here are some mobile use statistics, for a bit of perspective:
2.7 billion mobile phones shipped [...]
Comments Continue ReadingHow to Build a Great Website Navigation
If you’re navigation is set up right, great things happen. Your visitors will move easily through site and find what they need with one simple click. They can find your products or services faster which leads them to your Request a Quote or Contact Us page – right where you want them!
You want to make sure your website navigation uses what we call an “F format”. This means your navigation should run across the top and left side [...]
Comments Continue ReadingLatest Trends in the Industrial Marketplace: Mirror Sites
Are you trying to track your conversions on your marketing programs?
The latest solution offered by numerous industrial directories is a mirrored site. The mirrored site would be set up on the directory’s domain name, then all of the links currently listed in the directory will be redirected to the mirrored site instead of the original domain name. The purpose of this mirrored site then is to:
Track the contact form, rfq and other online requests that are coming from the directory.
And [...]
Drive Traffic to Your Industrial Website with Optimized Press Releases
Whether you have experience with writing and submitting press releases online to market your business or are just beginning to market your site online, it’s easy to ensure better online publicity through optimization of your media releases. Use optimized press releases to reach a wider audience and bring even more traffic and potential clients to your industrial or commercial website!
Choose Accurate Keywords & Phrases
Choose keyword phrases that accurately describe the service, product or capability you are announcing in your press [...]
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