Web Copy that SELLS (Part 2)

In Part 1 of Web Copy SELLS, I showed your how to use web-style copywriting instead of brochure-style to increase conversions.  Next, we’ll tackle how to sell benefits instead of trying to sell your self.

Do you know what people are most interested in?  If not, you better hope your website copy writer does!  They are interested in themselves.  What statement is the most interesting to you?  “Write Great Web Copy” or “Web Copy that SELLS”.  My guess is you picked the second one. Why?  Because the first one only describes something you may or may not be interested in.  The second one offers you something that matters to you and your business – sales.

If you offer benefits to your readers, they are more likely to call you or request a quote. If you write about them instead of you, you’re more likely to hold their interest and get a return visit.  Here are some examples of web copy that sells vs web copy that doesn’t.  

Web Copy That Sells: We use premium grade carbide to give you the best tool for your dollar and keep your costs as low as possible.     
Web Copy That Doesn’t:  We pride ourselves on giving you a surgically sharp, longer lasting edge from premium grade carbide.      

Web Copy That Sells:  We’ll help you complete small and large sheet metal projects fast with our 48 hour turnaround.   
Web Copy That Doesn’t: We have the experience and capabilities required to meet the sheet metal fabrication needs fast for large and small customers alike.

See the difference?  Sell benefits instead of yourself and watch your sales soar!                                                            

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