Is it Easy or Hard For Your Customers to Buy From Your Site?
There is much discussion about how to drive traffic to your industrial site, but not as much talk about how to keep those visitors there. Before your site was designed, were you asked “What action would you like people to take on your website?” If not, there’s a good chance your site is not converting as well as it could.
It’s very important to have clear ideas about what actions you want your customers to take. If you don’t know, how can you expect them to? Do you want them to request a quote for your products or services? If so, do you have a request for quote form on your site? Is it easy to use? Or is it necessary to fill out several massive amounts of fields to send in? Where do your customers find your RFQ form? Is there a link on the main navigation? Is it in more than one place on your product or services pages? Do these links standout or do they blend in?
If you didn’t think and plan for these types of questions before, that’s ok. It’s never too late to improve your site’s conversions. Spend 10-15 looking through your site and ask your self – what is this page asking me to do? How about this one? Take notes while go through. Once you’re finished, set up a time to meet with your developer or internet marketer to discuss what you’ve learned. Or contact Ecreativeworks at 1-888-234-5071 and we’ll help you turn your site into a converting machine!