Hello!
I’m the SEO Princess and the newest member of ecreativeworks’ SEO Team. I’m excited to join the company and this blog. I just graduated college so I’ve got a lot to learn (and a lot to live up to if my team members are any indication).
I studied linguistics and languages in school, so look for posts on International SEO, how to choose keywords, and more insight into how search engine algorithms work. Happy reading!
Web Copy that SELLS (Part 2)
In Part 1 of Web Copy SELLS, I showed your how to use web-style copywriting instead of brochure-style to increase conversions. Next, we’ll tackle how to sell benefits instead of trying to sell your self.
Do you know what people are most interested in? If not, you better hope your website copy writer does! They are interested in themselves. What statement is the most interesting to you? “Write Great Web Copy” or “Web Copy that SELLS”. My guess is you [...]
SEO Mistakes You Should Avoid
Here are some common mistakes you want to avoid when it comes to your industrial website and SEO -
Do Not Optimize for the Wrong Keywords
Keywords are the heart of optimization, so you need to make sure you optimize for the right ones. Make sure your keywords are specific to what you do and not too broad. If you’re a contract manufacturer of gaging systems you want to optimize for “precision gaging systems” not “gages”.
Do Not use Javacript or [...]
Is it Easy or Hard For Your Customers to Buy From Your Site?
There is much discussion about how to drive traffic to your industrial site, but not as much talk about how to keep those visitors there. Before your site was designed, were you asked “What action would you like people to take on your website?” If not, there’s a good chance your site is not converting as well as it could.
It’s very important to have clear ideas about what actions you want your customers to take. If you don’t [...]
7 Ways to Help Increase Sales from your Website
There are many ways to increase search engine traffic to your industrial site and there are lots of ways to convert those visitors into sales. Here are 7 great ways to get started:
Add new content to your site once a week such as copy, pictures, or CAD drawings.
Make it easy for your customers request a quote or contact you – make sure these links are prominent on every page of your site.
Make sure your navigation links and other [...]
Stats on Keywords in the Industrial Marketplace
Most people mistakenly believe that people find their site using only a handful keywords. The truth is visitors find your site using hundreds, even thousands of unique keywords every month. To illustrate this, here’s some actual keyword data from web analytics tools of our clients.
Last month, there were 3,549 keywords phrases that referred people from the search engines. The #1 keyword only referred 126 visitors, or 4%. The top 10 most popular keywords referred 691 visitors, or [...]
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