I’m the SEO Princess and the newest member of ecreativeworks’ SEO Team.  I’m excited to join the company and this blog.  I just graduated college so I’ve got a lot to learn (and a lot to live up to if my team members are any indication).
I studied linguistics and languages in school, so look for […]

In Part 1 of Web Copy SELLS, I showed your how to use web-style copywriting instead of brochure-style to increase conversions.  Next, we’ll tackle how to sell benefits instead of trying to sell your self.
Do you know what people are most interested in?  If not, you better hope your website copy writer does!  They […]

Here are some common mistakes you want to avoid when it comes to your industrial website and SEO -
Do Not Optimize for the Wrong Keywords
Keywords are the heart of optimization, so you need to make sure you optimize for the right ones. Make sure your keywords are specific to what you do and not […]

There is much discussion about how to drive traffic to your industrial site, but not as much talk about how to keep those visitors there. Before your site was designed, were you asked “What action would you like people to take on your website?” If not, there’s a good chance your site is […]

There are many ways to increase search engine traffic to your industrial site and there are lots of ways to convert those visitors into sales. Here are 7 great ways to get started:

Add new content to your site once a week such as copy, pictures, or CAD drawings.
Make it easy for your customers […]

Most people mistakenly believe that people find their site using only a handful keywords. The truth is visitors find your site using hundreds, even thousands of unique keywords every month. To illustrate this, here’s some actual keyword data from web analytics tools of our clients.
Last month, there were 3,549 keywords phrases that referred people […]