Title Tags & Keyword Rankings: Part Two

Now that you understand how Title Tags are used, it’s time to learn how they can help your rankings. The search engines use algorithms to decide how to rank pages for keyword searches. There are many criteria in the algorithms, but one of the more important ones is the Title Tag.

In short, the search engines give “credit” to your page for the keywords in the Title Tag. So it’s important to put the keywords you want to rank for in your Title Tag. Also, the words at the beginning of the title tag get more “credit” than towards the end. Here are some examples of poorly written Title Tags vs. well written ones:

Bad: Example Company, Inc.
Good: Aluminum Die Casting in Minnesota, Example Company, Inc.

Bad: Provider of Innovative Manufacturing Solutions, Example Company, Inc.
Good: Plastic Injection Molding, Molded Plastic Parts – Example Company, Inc.

Bad: Example Company, Inc. Laser Cutting
Good: Custom Laser Cutting Services by Example Company, Inc.

Research shows it’s best to keep your title to 10 words or less. Also, the words at the beginning of the title tag get more “credit” than towards the end.

Once you have the art of writing Title Tags down, you’ll see immediate results in your search engine rankings. Putting your keywords in the Title Tag does not guarantee you’ll rank at the top. However, I can guarantee you that you won’t rank at the top for competitive keywords if you don’t. Here are some more tips for writing great Title Tags:

• Keep your Title to 10 words or less.
• Put your company name at then end of the Title.
• Don’t use the same keyword more than 2 or 3 times.
• Use keywords that match each page of your site
• Every page of your site should have a unique Title

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