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Title Tags & Keyword Rankings: Part One

In my previous post about how to avoid duplicate content, we discussed the importance of having unique and descriptive Title Tags and Meta Descriptions on your site. Since you may not know what these are, I’m going to start with an overview of how Title Tags work.

The Title Tag is used to describe what your web page is about. More importantly, the search engines look at the words in the Title Tag to decide what your page is about. The Title Tag is not found in the copy of your website but it is found and used in two very important places. The first is in the top left corner of your web browser:


browser.jpg


When people bookmark your site, the Title Tag is the default text. Make sure the name of your company is in your Title Tag for this reason. The other place your Title Tag is used is in the search engine results page:

serps.jpg

See how the title from above matches up? When you write your titles you want to remember that your Title will be the link in the search engines results page. Next, I’ll show you how to write killer Title Tags to help you outrank your competition in what ever industry you’re in.

One Response to “Title Tags & Keyword Rankings: Part One”

  1. Big Money Forum Says:

    Greetings from Big Money Forum,

    Our website is located at: www.bigmoneyforum.com . This free site and forum is a general business, investing, stock trading, real estate, law, career and finance community covering a wide range of topics with the main theme centered around anything related to money matters. We can both benefit from this link exchange as explained below:

    BENEFITS
    When two sites exchange links, both sites receive a boost in the search engine rankings due to higher popularity and relevancy from the network of inbound links. In turn, we will both receive a boost in traffic and visitors from the search engine.

    Our website currently receives between 50-100 visitors per day. Some of that traffic visiting our directory and looking for a website in your category may follow the link to your site and you will also receive more traffic directly from our site.

    If you would be interested in exchanging links, please visit our directory: http://www.bigmoneyforum.com/directory/ . Then follow the directions on the form and submit your link and information automatically and it will be listed within 24 hours. If you can’t find an appropriate category, you may suggest a new category when adding your link. Also, you may submit as many websites as you want into our directory!

    Kind Regards

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