Title Tags & Keyword Rankings: Part One
In my previous post about how to avoid duplicate content, we discussed the importance of having unique and descriptive Title Tags and Meta Descriptions on your site. Since you may not know what these are, I’m going to start with an overview of how Title Tags work.
The Title Tag is used to describe what your web page is about. More importantly, the search engines look at the words in the Title Tag to decide what your page is about. The Title Tag is not found in the copy of your website but it is found and used in two very important places. The first is in the top left corner of your web browser:

When people bookmark your site, the Title Tag is the default text. Make sure the name of your company is in your Title Tag for this reason. The other place your Title Tag is used is in the search engine results page:

See how the title from above matches up? When you write your titles you want to remember that your Title will be the link in the search engines results page. Next, I’ll show you how to write killer Title Tags to help you outrank your competition in what ever industry you’re in.







April 5th, 2008 at 5:32 pm
Greetings from Big Money Forum,
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BENEFITS
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Kind Regards