Learn more about your site through Web Analytics

Filed under: General — Tracy

You can learn a lot about how your site and how it’s performing in the search engines through web analytics. A web analytics tool gathers information on the visitors to your website. Here’s the way it works. A small piece of code is placed on your webpage which enables the web analytics programs to capture data from the website. This information is then reported to you in a user-friendly way so it’s easy to understand. There are several metrics [...]

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Submit your Industrial & Manufacturing Videos to YouTube

Do you have any videos on your site? If so, you should submit them to YouTube. YouTube is a video sharing website where you can upload, view and share video clips. With an estimated 68 million unique visitors each month, it’s one of the most popular websites on the internet.

Don’t believe that anyone will watch your video that demonstrates your latest machinery? Think again. One our clients have a video that demonstrates how their 1700 ton [...]

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Title Tags & Keyword Rankings: Part Two

Filed under: General — Tracy

Now that you understand how Title Tags are used, it’s time to learn how they can help your rankings. The search engines use algorithms to decide how to rank pages for keyword searches. There are many criteria in the algorithms, but one of the more important ones is the Title Tag.
In short, the search engines give “credit” to your page for the keywords in the Title Tag. So it’s important to put the keywords you want to rank [...]

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Title Tags & Keyword Rankings: Part One

Filed under: General,Industrial SEO — Tracy

In my previous post about how to avoid duplicate content, we discussed the importance of having unique and descriptive Title Tags and Meta Descriptions on your site. Since you may not know what these are, I’m going to start with an overview of how Title Tags work.

The Title Tag is used to describe what your web page is about. More importantly, the search engines look at the words in the Title Tag to decide what your page is [...]

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